Apr 13

Here’s the missing Q&A from my Ask Ariely column yesterday…

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Dear Dan,

I am a middle-aged guy who’s doing OK financially, and I’m thinking about buying myself a sports car—perhaps a Porsche 911. But I’m also a bit disturbed by the obvious midlife cliché. What would you do?

—Craig 

Tesla designs cars for people with your exact conflict. The Tesla is a sports car, but it has an environmental image, and those who buy it can look at themselves as green, not gray.

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See the original article in the Wall Street Journal here.