Apr 13

Here’s the missing Q&A from my Ask Ariely column yesterday…


Dear Dan,

I am a middle-aged guy who’s doing OK financially, and I’m thinking about buying myself a sports car—perhaps a Porsche 911. But I’m also a bit disturbed by the obvious midlife cliché. What would you do?


Tesla designs cars for people with your exact conflict. The Tesla is a sports car, but it has an environmental image, and those who buy it can look at themselves as green, not gray.


See the original article in the Wall Street Journal here.