Oct 27

Here’s my Q&A column from the WSJ this week — and if you have any questions for me, just email them to AskAriely@wsj.com.


Dear Dan,

I’m shopping for several plane tickets for personal trips over the next couple of months, and I keep running into the same problem: “Current me” wants to pinch pennies by choosing overnight flights, routes with several legs or inconvenient airports that would require me to drive a few hours out of my way. “Future me”—the one that actually has to pick up the rental car at 11 p.m. and drive two hours from Phoenix to Tucson the night before a friend’s wedding—sometimes resents that I wouldn’t just spend an extra $100 to make an already expensive trip more pleasant. Travel-booking websites are getting better and better at predicting what will happen to flight prices, but I don’t seem to have gotten any better at predicting my own preferences.

How can I best determine whether these savings will feel worth it to me in the future? Or, failing that, how can I console myself when I’m pulling into a Tucson motel parking lot at 1 a.m.?


Your framing of the problem is spot on. In your current “cold” state, you focus on the price, which is clear and vivid and easy for you to think about. When you actually take the trip, that version of you will be feeling exhaustion and need for sleep (a “hot” state), which will be very apparent to you at that point—but it is not as vivid right now.

This, by the way, is a common problem that arises every time we make decisions in one state of mind about consumption that will take place in a different state of mind.

Here is what I recommend. In order to make a better decision, tonight at 9 p.m. put in some laundry and spend the next two hours sitting on the washer and dryer (this is to simulate the fun of flight, and if you want to really go all out, supply yourself with a package of peanuts and a ginger ale). When you “land” at 11 p.m., look around for some missing socks (to simulate looking for your luggage) and then, properly conditioned to think about the actual trip, log into the travel website and see what is more important to you: saving a few bucks or getting to bed sooner.

Plus, imagine how you would look in the wedding pictures after a long night of uncomfortable traveling.

Good luck in your decision and “mazel tov” to your friend.


Dear Dan,

I was wondering how you allocate candy during Halloween to make sure kids don’t dishonestly take more than they should. I’ve thought of handing each of the children their candy, but that way the kids can’t pick what candies they like best. Also, this method takes more time, which I don’t have, and makes things less pleasant for me.

But if I leave a bowl of candy out without any oversight, I know what will happen: They’re all going to take more than their share until the bowl is empty.


Beyond Halloween, this is a general question about honesty. One of the things we find in experiments on honesty is that if people pledge that they will be honest, they will be—and this is the case even if the pledge is nonbinding (or what is called “cheap talk”).

Given these results, I would set up a table with a large sign reading “I promise to take only one piece of candy [or whatever amount you want them to take] so that there is enough left for all the other trick-or-treaters.” Below the sign, place a sheet of paper for your visitors to write down their names (and, given that it is Halloween, use red paint and ask them to sign in “blood”). With this promise to take only one candy, the public signature in blood and the realization that if they take more candy they will deprive their friends of having any, I suspect that honesty will improve dramatically.


Dear Dan,

Do you have general advice for how to approach difficult decisions? I’ve been thinking about which car to get for a very, very long time, and I just can’t decide.


The poet Piet Hein gave this sage advice some time ago, and I think it will work in your case:

“Whenever you’re called on to make up your mind

And you’re hampered by not having any,

the best way to solve the dilemma, you’ll find,

is simply by spinning a penny.

No—not so that chance shall decide the affair

while you’re passively standing there moping;

but the moment the penny is up in the air,

you suddenly know what you’re hoping.”

See the original article in the Wall Street Journal here.