Help Peter Ubel

And win an autographed first edition copy of  Peter Ubel’s new book—by coming up with creative titles!   I saw the great suggestions you gave to Dan about his new book, and would love to get similar help with my latest book….

Men, Women, and Pain

If you’ve been to the doctor’s office recently with any kind of complaint, it’s likely you were asked to rate the pain you were experiencing on a scale from 0 to 10 (being the worst pain possible). Well, a group of researchers…

Announcing My Third Book

My next book is almost ready and I would like to thank everyone for your wonderful suggestions and feedback on the name. And the winner is:   The (Honest) Truth About Dishonesty, How We Lie to Everyone–Especially Ourselves. The publication date is June 5th…

PoorQuality: Inequality

Call for Artists to respond to research on inequality Hosted by Dan Ariely and the Center for Advanced Hindsight Artists from around the world are invited to attend a discussion on social and economic inequality (from the lab that hosted the “Creative Dishonesty”…

Special Deals at Whole Foods

Jared Wolfe, one of the students working with me, took the following pictures at Whole Foods a few days ago.  They illustrate amazing creativity in defining what the term “a deal” means. 1) Regular price is $1.99 and the Sale price is?…