Help Peter Ubel
And win an autographed first edition copy of Peter Ubel’s new book—by coming up with creative titles!
I saw the great suggestions you gave to Dan about his new book, and would love to get similar help with my latest book. I’m Peter Ubel, a colleague of Dan’s at Duke University, and my new book is about medical decision-making, specifically the challenge that doctors and patients face trying to talk together about healthcare alternatives in ways that will help them pick the choice that is best for the individual patient.
In the old days, and I’m not talking about that long ago, medical decisions weren’t shared affairs. Doctors made decisions and patients, largely, obeyed. Then in the 1970s, the traditions of medical decision making ran head-on into patients (and lawyers and a new breed of people called ethicists) who demanded that doctors involve patients more actively in their decisions. Now, doctors are taught that the best choice is often not merely a medical decision, but instead hinges on patient values. Under this new paradigm, the physician’s job is to inform patients about their alternatives so that each individual patient can decide which choice fits them best.
Sometimes this new paradigm works great. But too often, it fails miserably. It often starts when physicians like me try to inform patients about their health care conditions. For example, consider a conversation I quote in the book, in which a hematologist describes the risks and benefits of treating leukemia to his patient:
“So if you look at complete cytogenetic response rates in the chronic phase, it’s about 80%, and if you look at the accelerated phase, it’s about 15%. So, the drug doesn’t work in advanced disease very well. If you look at patients who get a complete cytogenetic response as their best response in the Iris trial, their risk of ever progressing in the next 4 years, so about 48 months roughly, is about 8% overall.”
“That’s good,” the patient replied.
“Yeah. So, and this is divided into people who become Philadelphia chromosome positive but appear to be in chronic phase. And half of these are people who go to accelerated phase or blast crisis. If you look at people who had complete cytogenetic response, this is people who had complete cytogenetic remission at any time of the trial, … if you look at people who are at complete cytogenetic remission at 6 months like you are, this is probably less than 5%, so”
“Say that part again,” the patient interjected, “because I didn’t quite follow you.”
You didn’t? Did you forget to go to medical school or something?
Problem 1, then, is that we doctors don’t always know how to explain things to our patients in terms they understand. Problem 2, as readers of this site know all too well, is that even when people DO understand the facts, they are still, . . . how should I put this, . . . predictably irrational. Like Dan, I’ve spent much of my career discovering the irrational forces that influence people’s decisions, and in this book I show these forces at work in the context of medical decision making.
Fortunately, there is a way out of this mess. After telling stories of “medical decisions gone wild,” I lay out ways doctors and patients can work together to make better decisions. I discuss some cool new research that shows what we need to do to achieve shared decision-making between doctors and patients. I show how to move beyond the simple, and wrong, idea that giving patients information will make them empowered, rational decision-makers.
That’s the gist. Any pithy titles come to mind? If any of you come up with an idea that leads me to my eventual title, I will mail you an autographed copy of my book when it comes out next fall.
Thanks.
Peter Ubel

My latest book, The Upside of Irrationality, explores some positive and some negative ways that irrationality plays out in our lives.

My 2 cent title:
Health agreed – sharing medical decision with patients the right way
patient 2.0:
informed, sophisticated, overwhelmed
I can’t tell from your description exactly who this book is aimed at. Is it just an interesting look at a complex subject, a la Malcolm Gladwell, or is it meant to be a useful guide for patients? (Or maybe something in between?) That would make targeting the title much easier. Either way, the following concept could be tweaked to fit:
“Too Much Information: Finding the way through the crazy maze of medical decision making.”
or
“Too Much Information? How doctors and patients can navigate the labyrinth of medical decisionmaking.”
Good luck….
It is both an entertaining book, about the weird psychological phenomena that impede good medical decision making, and an effort to show patients, and doctors, how to fix this mess. A mixture of science, stories, and advice. Hope that helps.
Patient treatment – it starts with understanding
I’m glad you’re writing the book but please include a chapter on doctor decision-making in the area of learning from the experience provided by mistakes they have made. Have a look at this Ted talk to see what I am talking about http://www.ted.com/talks/brian_goldman_doctors_make_mistakes_can_we_talk_about_that.html
You could have a sort of nearly-formed “Wheel of Fortune” phrase in the background with a doctor in the place of Vanna White and a sickly looking patient scratching his/her head and the phrase that he/she is trying to guess is perhaps one letter shy of spelling out something completely awful like…
Y-O-U H-_-V-E C -_-N-C-E-R
and maybe the subtitle of the book could be “Can I buy a vowel doctor?” or something even clueless like, “I still have no idea what it could be doctor!”
or a play on the words Patients & Patience
Maybe: Patience, Patients
Very interesting topic. How about “Pick your poison – doctor-patient decision making unraveled”?
1. Medical communication – bridging the gap between doctor and patient
2. Doctor patient relationships – the importance of medical communication
3. Communicating the cure – exploring irrationality in doctor patient relationships
I vote for #3
Sickly decisison about healing
Title: Trust me, I’m a doctor.
book title name “SQUARE PEGS IN ROUND HOLES” a guide to doctor patient dicision making
Doctors dilemma
Should patients pick their treatment? Or do doctors know best?
“Informed Consent: the good, the bad and the ugly”
“Life on the Line: but not the same page”
My father told me an illustrative Count Bobby joke (Graf Bobby) from his pre-WW2 childhood in Vienna, about the man who leaves a series of rewarding and prestigious jobs because of burnout, and is advised by his doctor to find something stress-free. He starts work sorting apples (small, medium and large) into three bins from a conveyor belt. After two days, he quits. When asked why, he says: “I couldn’t take it. It was exhausting. Decisions, decisions, decisions. All day long, decisions.”
My nomination for the title is: “Decisions, decisions, decisions. All day long, decisions.”
“Doctors Speaking Patients – How to Avoid Life Threating Decisions Made by Patients”
MD SAY : Making/Medical Decisions Seeking A Y…..
Sick picks!
A couple of choices:
Patient first: Doctors empowering patients
Patient knows best. (short and instantly recognizable = good)
Ethics in Medicine: Shared power between doctor and patient
nice to read such great topic – enjoy and persever
me, my pathology and my doctor
an evaluated common decision
generating medical partnership
our decision how to continue
together in choice, a new medical approach
take care
Option Therapy. I would add a subtitle like: help for doctors and patients in making health decisions
Communicable Keys. Your next book can be entitled Communicable Reprise.
Decision Therapy. (But this term may be coopted by another meaning).
Does it include how the ideas and morals of the doctor can influence the proposal of the doctor? Sometimes, the best treatment is no treatment, but doing nothing is always a difficult decision for a physician.
W(H)ealth of Information- Sharing them mutually for optimal decision making
W(H)ealth of information- Sharing them with patients for optimal decision making
Choosing Well
Which pill should I take?
- unveiling the dynamics of doctors and patients choices on treatments
Have something on the face of the book that symbolizes medical issues: this title by itself doesn’t tell that part. The first word, common, is laid out vertically at the left. Alongside, the words:
ground
language
responsibility
P.S. A subtitle could easiy go under this main title, perhaps: Healthcare practitioners and patients on the same page
please let us know when the book is out – perhaps had Dan send another message via his blog…thanks!
TItle suggestion: Doctor, it hurts when I do this.
Subtitle suggestion: effective decision making for you and your doctor
The Patient’s Guide to Triage
or
The Patient’s Dilemma: A Doctor’s Guide to Healthcare Decision-making
Choose Life – How to help patients help themselves
The Agony of Choice – A prescription for medical decision making
Un-Silent Treatment – Better communication for better medical care
It’s good that there’s a book for this now. It should be required reading at medical schools!
Whenever I these days go to the doctor (Being one of those hard-headed guys who don’t really go unless the bleeding won’t stop), the doctors are usually flabbergasted when I tell them I don’t want options, I just want to be cured to 100% health
“what’s up doc” will be a perfect title.
Yep – I made a complaint about a doctor in uk as he said i had a under active thyroid and gave me some tablets – with a smile he said the tablets are free and you take them for the rest of your life. I said “Whaaaaaaaaaaaaaaaaaatttttt”. Luckily I was just on the line and managed to get better from using homeopathic medicine. had i taken his advice then..?!@£$%^&*_)(*&^%!@!!!!!
the other side is my friend has cancer and an issue with his balance and blanking out. He is 76 and the doctor keeps telling him that its his choice as to what to do? he is from a generation of doctors telling him what to do and is confused.
i like
what’s up, doc?
!
The chapter on this topic in my book will be called: Shared Medical Decision-Making: A Respectful Conversation” For your book, how about “Shared Decision-Making: Empowering Patients and Physicians” OR “In The Best Interests of the Patient: Shared Decision-Making”
As a lawyer, I’m well familiar with my profession’s point-of-view, experience, education and culture, making it sometimes difficult to think “outside the box”: Instead of “irrational patient decision”, as mentioned above, attorneys could easily substitute “irrational CLIENT decision”. A patient, reading the comment about keeping patients from making life-threatening decisions, might ask, how do I keep my physician from making life-threatening decisions?
As I’ve said to my adult son, who has epilepsy, when he heads off to yet another neurologist: just remember s/he is an expert in THE brain, but you are an expert in YOUR brain (your experience, work, family, culture, financial resources, support structures, symptoms, triggers, hopes, and dreams). Physician is an expert in medicine (the brain, the lungs, the kidneys, etc.) but you are an expert on you. How about “Patient and Physician: Two Experts Talking Together to Make Medical Decisions”
“Informed Consent and Overcoming the Cultural Barrier”,
“Why you Need to Know and Why we Need to Agree”
“Accepting the Facts about Informed Consent”
“What you Think you Know and What I Want you to Know”
“The Truth About Informed Consent”
“A Man, A Doctor, and Informed Consent walk into a bar”
“What I haven’t (Told ((heard)) you) About Informed Consent
“Knowledge is Power and Together we can Arm Yourself”
“Why Your Doctor Wants you to Know”
“The Pitfalls of Informed Consent and How we Can Overcome”
“Informed Consent goes Beyond WebMD”
“A Hypochondriacs Dream, Sharing Informed Consent”
“Working with your Doctor Towards True Understanding”
I’d settle for 2% Of gross profit margin instead of a signed copy. Either or really
Down-to-Earth Medicine – So Help Me Doc
Sick Speak (how to talk with your doctor to get the best results)
Biased patients and excess medical information: a protocol for rational decisions
I have no suggestion myself but I can recommend a website prizes.org for this kind of tasks.
“Why Are You Asking Me? I’m not a Doctor!” or something similar with a subtitle of some sort.
I think whatever title you choose, it should communicate the idea that it is good to inform the patient and give them the ability to ask questions or object to plans, but that expecting patients to make the decisions is abdication of responsibility. The expert should make the decisions, but patients should expect to be let in on the reasoning and have the ability to question it.
Since lots more people will hear of the book than will read it, the title itself should get the idea across that patients should be happy to have the experts (doctors) take responsibility and make decisions, but that there’s a balancing act…
Hmm. Actually I think better would be “Why Are You Asking Me? I’m Not The Doctor!”
The “the” makes it more contextualized and feels like a real conversation…
Another variant: “Why Are You Asking Me? You’re the Doctor!”
This version emphasizes patient control because it makes it clear that the patient is the one in power, but the responsible patient is telling the expert to do their job and make the decision.
Upon reflection, I’m gonna argue even more for my last title. I really like it.
“Why Are You Asking Me? You’re the Doctor!”
That’s what you want patients to start saying, so it’s the message you want to spread. People who just see the book will get the clue. But by being a question, you can follow up and answer it to! The book is partly about the answer as to why the doctor is asking the patient! So this title gets at the whole issue, shows a patient-centered attitude that indicates what should be the default question, but it leaves things open for all the discussion of the book…
Patient Doctors
Engaged: The New Doctor/Patient Relationship
…and for comic relief:
“If a Pizza CEO or Real Estate Guy Thinks The Presidency is a Lateral Move, Then I Guess You Can Be Your Own Doctor Too”
The Health Hotchpot: Adding Meaning and Making Medical Decisions with Patients
Hotchpot (n.) – putting together, blending or mixing of various properties in order to achieve equal division among beneficiaries (see http://legal-dictionary.thefreedictionary.com/Hotchpot)
So, Who’s the Doctor?:
Making Better Decisions in the Age of Patient Participation
Getting the message – and the right treatment : How to understand what your doctor is trying to tell you
Did You Forget to Go to Medical School? And Other Impediments to Good Medical Decision-Making
The Two-Way Stethoscope: And Other Impediments to Good Medical Decision-Making
Informally Informed: And Other Impediments to Good Medical Decision-Making
Let’s E(value)ate: How Our Morals Trick Us into Making Bad Medical Decisions
Dr.Who? Help me, help you.
That might be a bit confusing for the British audience
Ummm… Peter… How will your book be different from Groopman’s “Your Medical Mind,” which appears to cover very similar ground? (Check out the reviews for that book on Amazon before your final draft, BTW: Several doctors comment that what they want is “rational patients,” as if the problem is 100% PATIENT irrationality.)
Guidelines for winning titles: 11 letters, four syllables max on the “real” title and use your best SEO keywords in the subtitle so it will come up on non-exact searches. (Agreed, Dan’s books follow a different rule, but how many people could tell you whether the real title is “predictably irrational” or “irrationally predictable?,” and perhaps his sales would have been better with a title that is easier to pronounce.)
Incidentally, I would hope the book addresses the two situations I have faced:
1. Doctor says, “there’s nothing we can do” and I hear, “there’s nothing wrong with you,” and
2. Doctor says, “if we don’t operate, the joint will become painful and stay fused,” and I forget to ask about the outcome of said surgery, which turns out to be that the joint is painful, fused, and deformed.
“Talking with doctors” is taken.
“You! …” is a publishing franchise now.
“How we decide” is taken.
“Informed consent” works for those procedures where informed consent is required, but that sidesteps the bulk of the daily medical interactions, like TypeII diabetes etc. If you’re only addressing big ($$$) treatments, this avenue might work.
“This won’t hurt a bit: How perspective differ between doctors and patients is the discussion about significant medical decisions.” (Playing with ideas about “narrow vs. wide” points of view to get this.)
Will come back if I think of something else.
It will be very different. I’m showing the problem with his view, that if we simply empower patients, everything will work out. I will show why, and how, we need to educate both patients and doctors about how to work together to make decisions. I will bring the perspective of a physician who actually studies decision making. Thanks
The Layman’s Diagnosis: Communicating Problems and Solutions Across the Exam Table
1.- Title: Doctor, are we speaking the same language?
Subtitle: Understanding Patient – Physician communication
2.- Title: Making the correct decision about your own therapy.
Subtitle:How to choose your own treatment with out going to med school.
4.- Negotiating with your doctor.
How about “Doctor, Doctor, Give Me the News”
Now i cant get that song out of my head!!
Patient (noun) \ˈpā-shənt\ The one who’s actually in-charge
I’m really amazed at how difficult folks are making this. People like to be heard and listen to, that’s a given. Relating topics to everyday life makes one smile because they can relate, rationally or irrationally. It seems that the subject is about misunderstanding values when relating information to lemans. Therefore I would presume keeping it simple is the key, suggestions: You said what! , Every day topics, Horrible Science, Medicine on Mars, What Peter told his rabbit, Everyday is your birthday. Just a few irrational ideas that I don’t understand, good luck Peter.
Men are from Mars, Women are from Venus, and their Doctors are from Saturn
“Treat Me Right”
Talking with your Doctor about the right treatment for you
Doctor Tested, Patient Approved
My suggestions are:
“Making physicians look at life as a patient.”
“A whole new culture between physicians and patients.”
Title: The road to better choice: How doctors & Patients can reach a better decision.
How about “Is it time to die?”
Simple Medicine: Treatment decisions that make sense.
“Health Sentence – Understanding The Right Medical Choice”
or
“Health Sentence – so help me Doc”
god ? its complex
At Kinergy Health we talk a lot about starting from the patient’s goals, wishes and constraints. What information does the patient need in order to make a medical decision. What does a doctor need to recommend the most appropriate course of treatment?
Start by identifying your first audience ( it is clear you want this book to have several audiences) but I recommend you pick a primary audience for your title. After all, you want them to pick this book up off the shelf and take it home with them! Finally, either let your audience know they are not alone or let them know this book will solve their problem.
For doctors – Mind the Gap -The art and science of patient-centered conversation.
For patients – Simply Said – talking turkey with your doctor.
Patient-Physician Rapport: Investigating the Presence of Rationality in Patient Decisions
Doctors Orders?
Great participatory book-title-ing!
Dancing with Doctors.
Great Care Together.
Best Medicine Together.
New Medicine: Art, then Science.
New Medicine: Ask, Tell, Ask Again.
Your Best Bet: Communicating the Personal and Medical Stakes in Health Decisions
(I’ve often heard doctors and other such “gamblers” use this phrase, “your best bet”, to outline choices to a layperson)
Physician and Patient, Heal Thyselves : Better Patience Gets Patients Better
I really like the variations suggested on “you’re the doctor” … but i think there should be some kind of subtext around how important these decisions are….maybe a statement like Making better decisions together, though this feels tepid. i’m not at all sure people want to be told to be rational about their own health, so i’m not sure of it as a title element even if it is a theme. we pretend we’d like to be more rational about finance but decisions that are potentially life/death?
We make decisions about stuff we don’t understand all the time. Maybe there is an access point there. Car repairs spring to mind…do i need to understand how a carbuerator works to trust the mechanic? How speaking to your doctor is like talking to a garage mechanic?
I’ve played the decision support/geek person to explain the medical decison-making/options to a couple of my immediae relative in life death struggles with disease. Not because i have ANY training. Just because the family sees me as a geek and habitual researcher….and the doctors are glad they can use their bigger words for accuracy. my observation is that everyone relaxes and speaks more openly when they feel like there is an intellectual handshake or the abilty to make a usful analogy to support participation. Peronally my absolute *favorite* doctors are the ones that confess what they don’t know, and what their gut tells them and why. Precautionary principle type stuff. Or those that let me absorb additional costs for testing that does no harm if i want to. On the other hand i’ve also accepted surgeons i didn’t care for – because i don’t need to like them. i needed them to be good at what they do. like my mechanic.
Decoding the Decision Tree
How doctors and patients can communicate
ooh i like this.
how about – some hyperbole for mass appeal…
Decoding the decision tree.
why understanding how doctors and patients communicate could save your life.
Intuitive Medicine
I realize that it’s not a complete description of the problem and solution you’re discussing, but it’s pithy, possibly somewhat descriptive, and hopefully catchy.
When Patient + Information ≠ Informed Patient: Current challenges to practicing genuine patient-centered medical decision making
A pithy title with a more informative subtitle
Say what, Doctor? How to communicate across the great doctor/patient divide
‘Health Care Promises” as HCP(health care proxy)
Help me, patient!
“Decision Making and compromise in a (new) Medicine of choices”
It’s a challenge. And it’s interesting.
I like the idea of a catchy title (to get attention) with an explanatory subtitle (to hold the attention and give a stronger hint as to whether this is a book that I want or need to read).
Some thoughts on the title –
Trust Me, We’re a Doctor, or Trust Us, We’re a Doctor
Doctor Who? Doctor You.
Is there another doctor in the house?
Coffee, tea or therapy?
Losing Patience with Losing Patients
You can tell I like the idea of puns – twisting the familiar to get the advantages of recognition with novelty.
The subtitle is tricky too. I think it needs to reflect the main focus of the book. It will help people to decide whether this book is for them – or at least whether to progress to the blurb. You said it was an … “entertaining book, about the weird psychological phenomena that impede good medical decision making, and an effort to show patients, and doctors, how to fix this mess. A mixture of science, stories, and advice.”
It’s hard to encapsulate that in a sentence, and it makes a big difference.
Is the emphasis on doctors, patients or an interested general readership?
And is the emphasis on entertainment, or the problem, or the solution?
And does the solution emphasize doctors, patients or the combination?
And is the source of the problem mainly communication, irrational thinking or something else?
Or … ?
I hope this helps. I’ll be interested to see how it goes.
Simon says what? Bilateral decision making
Lost in information
How about Patient & Physician Communication
Working Together Making Medical Decisions
“Just give it to me simple, doc.”
Or how about..
“Why don’t doctors come with subtitles?”
Four years of med school is not a four letter word
“Just because your doctor has a name for your condition doesn’t mean he knows what it is”
How about, *A Better Bedside Manner* or *Beyond the Bedside Manner*? After all, that’s when patients get “the talk” from the doctor, and everyone knows what a beside manner is, right? I think some play on that popular phrase would be great. I like the “Doctors with Subtitles” idea too. Good luck on your book!
I’ve had to be the decisionmaker at my mother and brother’s deathbeds, and to some extent my father’s illness as well, so I’m well aware of how excruciating these decisions can be. I’m looking forward to the book.
Here are a few to riff from.
- Careful Decisions
- Collaborative Medical Decisionmaking: Guiding distressed patients
- Critical Choices: High Impact Decisions without Sufficient Knowledge
- Best Guess: How to navigate medical care choices
A Patient a Day Keeps the Doctor Away
How about “prescriptively irrational”?
“Give It To Me Crooked, Doc!”
Physicians, Patients, and the Difficulties of Informed Consent.
Doctor, Doctor I think I’m suffering from Deja Vu!
Didn’t I see you yesterday?
A Guide to Speak Doctor
Medicine – Legalized Gambling on Your Life – Know the Odds
Your Doctor is Your Bookie As You Bet Your Life
Selling Medical Treatment
Listening and Talking With The Doctor
Doctors With Patients: A Joint Venture
Possible book titles:
Life and Death Decisions
The Choice to Do No Harm
Letting Patients be Doctors
I’m an aspiring grad med student in Australia with undergrad honours in behavioural economics, so I’m really keen to read your book when it comes out.
Good luck with choosing your title.
Cheers,
Bel
Healthy Clarity : the Joint Venture of Doctor & Patient
HEALING TOGETHER
DOCTORS WITHOUT ORDERS
WHAT’S THE MALFUNCTION?
LIFE PARTNERS
HEALING AND DEALING
HOW TO TREAT YOUR DOCTOR
I HEART YOUR HEART
CALL ME IN THE MORNING
Patiently Better
Tell It Plainly To Me, Doc
Stop Talking Medical-ese
Simply Better (Medical) Decisions
Lifting The Medical Fog
My Body, My Way
Hippocrates – That might be easy for you to say!
“We’re all in this together” – then a subtitle like one of the great ones above
I’ve encountered both types of doctors (and nurses!) in my normal and insulin-dependent life :/
Here goes:
The Patient Alternative: Creating Quality of Life Solutions with your Doctor.
Same Team: How Doctors and Patients Design the Best Lifestyle Response to Any Illness.
This week’s featured author is Fusiondevs, who has 5 items, including the newest from the Images and Media category.
partners in crime: the dangers and wonders of patient empowerment
Plain and simple – treatment options in plain language
Plain and simple – give it to me straight Doc!
Down to earth – effective Patient / Doctor partnerships
…
Hey Doc, can you say that again in plain English please?
“New rules to playing doctor”
or
“The new Oxford dictionary: Doctor – Patient, Patient – Doctor”
or
“Ask your doctor if this is right for you – but don’t count on understanding him”
or
“Uninformed consent”
Patient Choice Unpicked: How people choose pills, procedures, potions and pick-me-ups.
When god does not make the decisions
I have a couple… I think House is a great example of this phenomenon and I have paraphrased some of my learning from that show.
-That’s med-speak for “you’re an idiot”
-Following your heart is easy, following your brain is tough.
-Truth: uncomfortable, isn’t it?
Good luck with the book!
One Body, Two Minds: Diagnosing (and Curing) Doctor-Patient Decision Making
I suggest “An Unhealthy Way of becoming Healthy”. From my point of view, the name suggests, that the way we handle patient information nowaydays might not me optimal, although we always have the health of patients in mind – even, when we allow them to make decisions, that are eventually unhealthy.
Irrational Forces: Complexity in Medical Decision Making
doctors are from mars, patients are from venus
doctor patient decisions: unplugged
patient, welcome to your care team!
it’s my health: who’s in charge?
the doctor patient synergy model
“Me… Making Medical Decisions”
Helping your doctor help you make the best medical decisions
This is somewhat a take off on the “You”…series, but I think it is catchy and may be the beginning of something BIG. You may want to continue with this idea of the “Me” books with other topics in the future.
How about MDecipher – Decoding doctor speak into useful english (or some other clever tagline)
Best of luck with the book.
Welcome to the Jargon: The pitfalls of informed consent
“Should you be making that decision?” , the dangers of patient involvement in medical decision making.
Coordination of Benefits
Pros & Conflicts
doctor/patient privledge or is it? the real meaning of why doctors can not be truly honest and forthcoming with their patients in this age of swooping lawyers
Physician Heal Myself….
Red pill or blue pill?
Matrix of medical decision
Oh man. So many great ideas. You are an amazing collective! I am going to ponder these ideas, play with them a bit, talk them over with the folks at HarperCollins, and I will let you all know the final title idea when I settle on it. Thanks!
Oh, and I’ll keep my eyes open if any more ideas come trickling in.
Peter
Customer is always right – even when decisions are deadly?
From your post:
“Say that again?”
Giving patients information will make them empowered, rational decision-makers.
Bedside Matters
Title idea: Patient Doctors: Do No Harm!
Other title idea: Wanna play doctor!?
Something on the “Take 2 and call me in the morning” theme:
“Take 2 and…make your own decisions: balancing personal choice and prescriptive medicine.”
Take 2 //personalities//
and –call me in the morning— figure it out yourself.
[that is, the title is Take 2 personalities and figure it out yourself but the cover looks like "take 2 and call me in the morning" with some scratched out and some jotted in.]
How about the “Rationality and Choices Behind Today’s Bedside Manner”?
1. It encapsulates the entire part of a doctor patient relationship in the context your discussing.
2. It puts a nice contrast between the somewhat old but accurate term of bedside manner and the focus on today.
3. Lastly, it starts with rationality and choice which clues the potential reader into a potential research/behavioral economics context. This might bring both medical and non medical readers on board.
“Do whatever you want: Doctor’s Orders”
Who’s the doctor?
Patient or doctor?
Who’s your doctor?
Patients gone wild..
Is it ok if I prescribe??
Patients Illusion of knowledge
Doctor vs patient
Should patient be more patient?
Doc, pl be patient
Doctor (patient) decides
Doctor (patient) is always right
I hope these help,
Dwijen
The Hypertrophic Oath:
A Guide to Doctor-Patient Communication Without Excessive Brain Swelling.
The Hypothetical Oath:
Why Doctors Say the Wrong Things, Patients Make the Wrong Decisions and How They Can Work Together for Optimum Health.
Medical Diagnoses:
The Doctors Who Love Them and the Patients Who Don’t Understand Them.
“Crossroads”
Doctors without Confusion
Doctors without Understanding
Doctors without Comprehension
Doctors without Decisions
Decisions without Harm
Choosing Wellbeing
Choosing Health
Patient Educator and Medical Examiner: The Only Two Types of Physician
Doctor as Patient Educator: If You Think Informed Consent Takes Years of Training, You’re Not Doing Your Job
Practicing Medicine Would be Easier Without All These Patients: how better communication leads to better outcomes
Here’s pithy for ya:
“Doctor’s Orders – these aren’t the roids you’re looking for”
Hi Peter,
This book sounds really cool, I am actually in the process of writing my project based upon the work of Dan Ariely on the effect of zero pricing and the UK health care system.
From reading your synopsis it seems there is a significant overlap between your research and my project.
For titles I have thought of, “Old doctors, new patients:The table turning effect of irrational behaviour.
I was wondering if it would be possible to contact you about the possibility of using some of your research in my project as it is extremely relevant.
Many thanks in advance.
Close to the Bone & Close to Home
Decision-Making When Life Depends On It
Ok, here I am just turned the big 60…had MI at 58…genetic card deck not good, despite trying to change it.
So let’s be realistic….should it be titled:
What will be your choice in the ER at the very end?
Battery back up required
Applesauce and drugs, please
or,spend the kids inheritance…
or, our fave is: where the heck is that WalMart Bag that I can put over my head when necessary?
Does this approach also include extensive work to unearth what the patient really wants? often even when doctors do consult they do so entirely from their own medical perspective. like most technicians and i include myself they define the problem in terms they can solve first and foremost. Two thoughts spring to mind for a tile: ‘Patient Consultants’ – do you have a Consultant grade of MD in thr US? or ‘Deciding in Generals’
SHARING YOUR BODY WITH YOUR DOCTOR
Decision Dilemma
Irrational Illness
A way (help/guide) to translate medical science into good patient decisions.
How about “Mind over Medicine” or some variation of mind over matter…illustrating the challenges of helping patients make the best medical decisions.
Hi Peter, the books sounds really interesting.
How ’bout:
“The informed (and confused) patient”
“You might want to trow the dice again: Informed decision making in healthcare”
“Crowd-sourcing your health”
“Information vs. ownership: Who should have a say on your body?
“Help me (doctor) help you (patient): Making better joint decisions about your health”
Good Luck!
Doctor, Can I decide?
or
Doctor and Patient: Two visions, one decision
or
Can I become a Doctor? Shared decision-making between Patients and Doctors
Oh, new idea XD:
“Medical Inception: Helping your patients make the right decision by themselves”
Alex
Being Patient: Who decides the best medical care for you?
in my opinion, patient is number one.
Communicable diagnosis
Courdoroy Pillows: they’re making headlines
Possible titles:
1. Sharing is Caring
2. We’re All in This Together
3. Informedconsentwhat?
4. To sign, or not to sign, that is the question.
5. There is No I in Team
SEW WHAT?
SAY-WHAT SEW-WHAT: (and subtitle)
A-MAZE-ING:(and subtitle)
Dr Know
“Have you heard of AIDS?” ….I needed to have a HIV test, and it is mandatory in the UK to be counselled before the test is given. I went to the most useless doctor in the practice and as he struggled taking my blood he actually asked this question! He looked so relieved when I said “Er…Yes!”. After telling me it was “pretty nasty” he was so pleased that the counselling session was over. (BTW… if I win the book I will donate it to this doctor.)
Whatever it’s called, I want it!
Ailments and Predicaments
The dynamics that influence the way doctors and patients make decisions
No More “Whatever You Say, Doctor”: new ways for patients & healthcare providers to talk to eachohter
How about,
“Rebuilding Babel”
How Doctors and patients should talk”
Good luck
Colin
How about
“Well, Chosen – A Physician and Patient Guide to Rational Collaborative Care”
Health Care (IR)Rationing: Doctors, Patients & Life Changing Decisions
End Medi-speak: Improve understanding between doctors and patients
You bet your life
Beyond Information: How doctors can help patients make better decisions.
Beyond the grave: The guide to understanding your doctor.
You already found one catchy title: “Medical Decisions Gone Wild,” with a more enlightening subtitle.
It’s cheesy, but if you’re after mass market it might work. I can just hear “and after this break, we’ll be talking with the author of MDGW whose book…”
Medical Miracle!: How doctors and patients can make the best decisions for treatment… and why they don’t.
Medical Breakthrough!: How doctors and patients can make the best decisions for treatment… and why they don’t.
The Next Big Cure!: How doctors and patients can make the best decisions for treatment… and why they don’t.
“Misinformed Consent”
If you need it to be more obvious, you can write it as “Mis-Informed Consent”
Fatal Diagnosis Obfuscation and How to Prevent It
Why doctors kil you sometimes……
Succes with tour book
Trust me you know what I’m doing
Clear Results, Cloudy Choices: some subtitle
Clear as Blood: some subtitle
More information available but harder to make medical choices.
Assume you picked up Sheila Iyenger’s cultural implications of medical decisions, and also Gary Klein’s Streetlights and Shadows chapter on more information not always being better.
My work intersects with yours and Dan’s. Would be interested to know whether you guys use the terms choosing and deciding synonymously. I have different working definitions for them.
Best wishes on the book! I look forward to reading it.
title proposed: “be patient my doc”…
First do Nothing Stupid – A Patient’s Guide to Decision Making with your Doctor
Have you seen “My Mother – Your Mother” – Embracing “slow Medicine,” “The compasionate approach to Caring for your aging loved ones”, by Dennis McCullough, MD 2008? On point. PS My 12th grader is involved in a Project for graduation involving surveying MD’s, RN’s, Clergy and Pychologists about how their own formal and continuing ed training should incorporate Advanced Life Directives counseling.
“Bedside Manners, A guide to translation for the medical professional on common language.”
I just saw this article and even though I do graphic design work I liked that you are attempting to address this issue.