Wait For Another Cookie?
The scientific community is increasingly coming to realize how central self-control is to many important life outcomes. We have always known about the impact of socioeconomic status and IQ, but these are factors that are highly resistant to interventions. In contrast, self-control may be something that we can tap into to make sweeping improvements life outcomes.
If you think about the environment we live in, you will notice how it is essentially designed to challenge every grain of our self-control. Businesses have the means and motivation to get us to do things NOW, not later. Krispy Kreme wants us to buy a dozen doughnuts while they are hot; Best Buy wants us to buy a television before we leave the store today; even our physicians want us to hurry up and schedule our annual checkup.
There is not much place for waiting in today’s marketplace. In fact you can think about the whole capitalist system as being designed to get us to take actions and spend money now – and those businesses that are more successful in that do better and prosper (at least in the short term). And this of course continuously tests our ability to resist temptation and for self-control.
It is in this very environment that it’s particularly important to understand what’s going on behind the mysterious force of self-control.
Several decades ago, Walter Mischel* started investigating the determinants of delayed gratification in children. He found that the degree of self-control independently exerted by preschoolers who were tempted with small rewards (but told they could receive larger rewards if they resisted) is predictive of grades and social competence in adolescence.
A recent study by colleagues of mine at Duke** demonstrates very convincingly the role that self control plays not only in better cognitive and social outcomes in adolescence, but also in many other factors and into adulthood. In this study, the researchers followed 1,000 children for 30 years, examining the effect of early self-control on health, wealth and public safety. Controlling for socioeconomic status and IQ, they show that individuals with lower self-control experienced negative outcomes in all three areas, with greater rates of health issues like sexually transmitted infections, substance dependence, financial problems including poor credit and lack of savings, single-parent child-rearing, and even crime. These results show that self-control can have a deep influence on a wide range of activities. And there is some good news: if we can find a way to improve self-control, maybe we could do better.
Where does self–control come from?
So when we consider these individual differences in the ability to exert self-control, the real question is where they originate – are they differences in pure, unadulterated ability (i.e., one is simply born with greater self-control) or are these differences a result of sophistication (a greater ability to learn and create strategies that help overcome temptation)?
In other words, are the kids who are better at self control able to control, and actively reduce, how tempted they are by the immediate rewards in their environment (see picture on left), or are they just better at coming up with ways to distract themselves and this way avoid acting on their temptation (see picture on right)?
It may very well be the latter. A hint is found in the videos of the children who participated in Mischel’s experiments. It’s clear that all of the children had a difficult time resisting one immediate marshmallow to get more later. However, we also see that the children most successful at delaying rewards spontaneously created strategies to help them resist temptations. Some children sat on their hands, physically restraining themselves, while others tried to redirect their attention by singing, talking or looking away. Moreover, Mischel found that all children were better at delaying rewards when distracting thoughts were suggested to them. Here is a modern recreation of the original Mischel experiment:
A helpful metaphor is the tale of Ulysses and the sirens. Ulysses knew that the sirens’ enchanting song could lead him to follow them, but he didn’t want to do that. At the same time he also did not want to deprive himself from hearing their song – so he asked his sailors to tie him to the mast and fill their ears with wax to block out the sound – and so he could hear the song of the sirens but resist their lure. Was Ulysses able to resist temptation (the first path)? No, but he was able to come up with a very useful strategy that prevented him from acting on his impulses (the second path). Now, Ulysses solution was particularly clever because he got to hear the song of the sirens but he was unable to act on it. The kids in Mischel’s experiments did not need this extra complexity, and their strategies were mostly directed at distracting themselves (more like the sailors who put wax in their ears).
It seems that Ulysses and kids ability to exert self-control is less connected to a natural ability to be more zen-like in the face of temptations, and more linked to the ability to reconfigure our environment (tying ourselves to the mast) and modulate the intensity by which it tempts us (filling our ears with wax).
If this is indeed the case, this is good news because it is probably much easier to teach people tricks to deal with self-control issues than to train them with a zen-like ability to avoid experiencing temptation when it is very close to our faces.
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* Mischel W, Shoda Y, Rodriguez MI (1989) Delay of gratification in children. Science. 244:933-938.
** Moffitt TE, Arseneault L, Belsky D, Dickson N, Hancox RJ, Harrington H, Houts R, Poulton R, Roberts B, Ross S, Sears MR, Thomson WM & Caspi A (2011) A gradient of childhood self-control predicts health, wealth and public safety. PNAS. 108:2693-2698.



The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves

So sympathic study,the Marshmallow test as an example of complex Pavlov reflex attitude!
Regarding the self control study congratulations to the research group .
We may consider,in the tale of Ulysses and the sirens, the better approach for “self control” -Orpheus with his song so clear that the impact on fatal voices was more powerful!This influence is very efficient when introduced as early as possible;the carrot and stick method still works-in general!
Have an Orpheus lovely day!
See http://mayday.karleklund.net to see analysis of normal childhood development stages as opposed to an adult stage that is “zen-like”
I came across a Tony Robbins video yesterday on YouTube… His main theme was along the lines “change what you focus on, change your world”. If you buy a red car, you see red cars. If you going to be a parent, you see pregnant women all over the place. If you ask yourself “what am I proud of?” you see great things. If you ask “why does this happen to me?” you will come up with a list of reasons why you deserve not to succeed. So – maybe a good school subject would be “how to ask yourself better questions”.
That video seems to be a constantly recurring element. Funny you mentioned it now, too. Thanks for your take on the matter!
I’ve been wondering for a while now, what your thoughts on a possible connection between ‘(the ability to exert) self control’ and ‘ego depletion’ are. Any thoughts on the latter?
Regards.
Ego depletion leads to intuitive thinking. Seems to me that self control would be reduced. Surely there’s a study on this?
There is, but ED as a whole is a pretty “new” (as in: few experimental researches) topic as far as I can tell. I really only found one paper so far that went into that basic direction (“Self-Regulation, Ego Depletion, and Motivation”, Baumeister & Vohs, 2007).
I just wondered what Mr. Ariely’s take on the topic might be.
Does explicit instruction in how to make rational choices help? Is there research on this?
It is well known that people systematically overvalue present consumption compared to future consumption. A choice between $75 today and $100 a week from today is the same as a choice between $75 in 52 weeks and $100 in 53 weeks, because the second choice becomes the first choice in 52 weeks. But more people accept the $75 in the first case than in the second. Does it help to explicitly teach people this, and to advise them to rephrase the first choice as the second choice?
Here is another example. I recently read Herrnstein and Prelec’s insightful 1991 paper on melioration (http://hebb.mit.edu/courses/9.29/2004/readings/HerrnsteinPrelec91.pdf). I now seem better able to lose weight. Rather than having to choose between cheesecake and veggies every time I want something to eat, I now consider whether the ratio of veggies to cheesecake in my diet is optimal.
Tell my young daughter that the marshmallow isn’t kosher, and she’ll no longer be tempted at all. At the market if she begs for a candy and I show it’s not kosher, she drops the subject. After having meat, they have to wait 6 hours for dairy. The ice cream is not tempting until then. They learn self-control for things not permitted.
In a recent book on procrastination, the author suggested visualizing the most disgusting outcome of the thing you don’t want to have (e.g. really imagine the sight, smell, and warmth of vomit, for example. sorry.).
So rational thinking, re-framing, can short circuit the temptation.
My father told me as a child that sugar was bad for the teeth, and I was much less interested than other children in sweets (candy). Now, I have no difficulty avoiding sugar completely & even dislike the taste of it.
Sheldon Comics has also addressed this issue at length.
http://www.sheldoncomics.com/store/images/COOKIE_page.gif
I was just wondering if the marshmallow experiment could be measuring the kids’ attitudes towards sweets, as well as their degree of self-control. Imagine a child who is given sweets as a substitute for his parents’ time. That child might find sweets hard to resist because they represent love. At the same time, he might grow up less well adjusted and so with the negative outcomes that were being measured by the experiment.
That video is priceless. I love how the kids all smell the marshmallows. I never thought they had much of a smell. And the one that fondles it while looking away…hilarious.
That vid made me very uncomfortable. I couldn’t bear to watch the whole thing.
Self control is definitely an art that we will have to master at one point in time. I’m still working on that
The closer I can get to “not edible,” the better. Good rules work better than willpower. I like the “kosher” approach. Atkins works in a similar way for me–high carbs, white carbs? not in my food plan. It’s simply not a temptation.
Discipline is remembering what you really want. As an aphorism, it argues for the distraction model, or what I find more useful to think of as “alternative focus.” Willpower is a pretty useless concept, in as much as I’ve never found any way to get more of it.
The various 12 Step programs use alternative thinking, not willpower, to effect recovery, and they’re up against infinitely bigger consequences than not getting more marshmallows.
Absolutely love this post! I deal with many who just can’t resist temptations of certain foods. We always knew it was a cognitive/behavioral issue.
Having two daughters, I think it is an inborn thing as well. One is a saver and more patient for the better reward, the other is a spender very much into instant gratification, but both brought up exactly the same way.
Thanks for this interesting post!
the kids were cute. *-*
This is an absolutely BRILLIANT post!!
I, for one, have zero self-control around chocolate…;)
On Chalkboard Chestnuts we’ve featured a similar idea at Chicken Hut Primary where students were rewarded for good work by being able to hold small guinea pigs and creamed mice. They were punished for missing targets and throwing abuse. Their hands were placed on the keyboard of a digital celeste and the lid was slowly closed. Needles to say, the staff were subjected to the same treatment and found it stimulating.
What is “creamed mice,” such that holding it/them is a good thing?
Curious about a “digital celeste,” too.
Science Schmience – now I want a Krispy Kreme (or two)
Congrats on being Freshly Baked…I mean Freshly Pressed.
Blessings,
Ava
xox
“Freshly Baked..” I’m still smiling.
Aun Aqui
HAHA… me too
lol. I agree. I usually try to control myself from having a pint of Haagen Dazs, but the longer I wait the more I consume in the end. Does temptation become “sweeter” with resistance or in prolonging the gratification? Where there’s a will there’s a way …
Very interesting. Thanks for sharing!
Interesting to wonder if we can be more Zen-like in the face of temptation. But isn’t self-control pointless when we are so close to extinction? http://apocalypsecakes.wordpress.com
Self control is really important, I usually struggle studying, watch TV shows instead, reflecting a lack of self-control. I know studying is must for today, but knowingly I shrug it off. I wish I could master my will, persuade my mind over relevancy and not run away.
GREAT blog
This is very timely being it has been discovered that the cerebral cortex and especially the frontal lobe are less likely to fire with impulsive behaviour. The brain scans showed that it is the firing in those areas that determine self control.
Rather than spending 50 more years being amused that children grab the marshmallow, hopefully we will be more concerned about what that means to them as adults, and not just use it as a marketing ploy for products.
I think overuse of high fructose corn syrup/Glucose may be partially to blame as well for brain altering … the brain needs glucose with nutrients. Smoking has been found to shrink the brain areas responsible for self control … other chemicals as well.
Hopefully one day they will find impulsive behaviour like ADHD and brain misfiring can be altered with good food, rest and exercise. (Dr Amen already has … his books changed my life … no URL added here as you can easily Google should you care or need to)
Brain scans and impulsiveness:
http://www.reuters.com/article/2011/01/24/us-selfcontrol-idUSTRE70N60X20110124
http://www.portlandtribune.com/news/print_story.php?story_id=128458595136996000
Dopamine and impulsiveness:
http://io9.com/5602868/one-brain-scan-could-reveal-whether-youre-at-risk-of-drug-addiction
(see abstract below)
http://www.sciencemag.org/content/329/5991/532.abstract
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As an astrologer I fear (or perhaps rather hope) that with Pluto in Capricorn (started in 2008 with the banking crash -& will be there until 2024) we’ll see some MAJOR changes to capitalism as we know it (Capricorn rules international business and banking as well as governments – well actually organisations of every kind). Pluto spells the death to anything that’s past its ‘sell buy’ date. If it ‘ain’t broke’ then Pluto will give it a miss…. but if it is broken… expect all hell to break loose.
That’s definitely good news for people like me! I’d think your ability to resist temptation also depends on what the temptation is… like I’m very well-conditioned to avoid spending money, even on things that I genuinely need, but trying to avoid the temptation of free cookies, birthday cake or other shared sweets at work is nearly impossible for me, and I have yet to come up with any good coping strategies for that.
Interesting. I have seen the marshmellow experiment before, it always leaves me pondering.
I enjoyed reading this. Very intellectually stimulating.. thanks for sharing!
Aun Aqui
The art of self-control. Very interesting topic .. Thanks!
I always think I have self-control until I actually try and put it into practice. Sometimes it works–sometimes not. It’s okay, I’m human. Great post.
I really think this is a great post. I also think that sometimes our own past conditioned behaviors throw us into auto-pilot. Self-control comes from a presence of seeing it and then getting present enough to not self-sabotage. I love this topic and could go on… thanks for sharing!
Can self-control be learned or taught?
I would love to know what science has to say about this. While I really appreciate Dan’s thoughts, I think he over-emphasizes distraction over will-power. Obviously, the amount of will-power that people have is very often not enough to overcome temptation, but I don’t think distraction is the only solution!
What the marshmallow experiment shows is the importance of being able to overcome temptation (i.e. it predicts success as an adult). On the other hand, it doesn’t give us that many clues as to what’s the best way to overcome temptation. Yes, there are some hints that distraction works, but how effective is it compared to will-power? If you spend time and effort training a child to use distraction in the face of temptation, do they turn out better as adults compared to training them to increase their will-power?
I suspect the optimal approach uses a combination of better distraction and stronger will-power. Dan seems to suggest that distraction training is the way to go, because trying to increase our will-power is impractical. I wouldn’t be surprised if this is true for adults, but what about kids? Is there some way we can train them to do better? I find it hard to believe that we’re stuck with the will-power that we’re born with. As far as I can tell, there hasn’t been very much research on whether this is the case.
It’s not clear to me why the difference between “will power” and “distraction” matters, when the end result is that humans make better, longer-term decisions for their own lives.
I don’t know that I know exactly what “will power” is, apart from some mechanism to say, “I won’t eat the cookie. I won’t. I won’t.” That is, IMO, a pretty useless, negative approach. All I get out of it is a “not.” No cookie.
Meanwhile, almost any form of distraction–I’ll make art, I’ll do my work, I’ll go work out, I’ll take the dog for a walk, I’ll call a friend–produces some other benefit, even if it’s not all that much better than the “not cookie” outcome.
Furthermore, will power alone, in that it is a mental process rather than a physical action, is extremely subject to conflicting mental states and tends to crumble under the major emotional storms, particularly anger, lonely, sad, scared. Habits and practices that involve physical action, on the other hand, are more resistant to temporary mood changes.
Been my experience that people who appear to have great willpower (skinny women, for example) actually have distractions I don’t know about, like smoking.
Will power has been over-rated for years, and I, for one, am perfectly happy to see it get knocked off the self-improvement pedestal. YMMV.
Great Post
When I am in a hurry driving my car I will forever think of the misery if I hear the Sirens. Good post.
Excellent post! I actually went at this very same topic in a different way a while back in conversation with a talkative numbskull on the train. Self control could definitely make major changes for an individual and in mass, for our society. But seriously, I want a TV before I even go into Best Buy. Then I get there and all the TV’s scream at me: BUY ME, YOU JERK!! Sometimes I want to grab one and make a run for the door. Know why I don’t? Self-control. Ahhhhhhhaaaaaaa lol.
Awesome.
I have so much trouble with self-control. I suppose I’m too much of a hedonist, wrapped up in my esoteric bubble.
Hmmm… In order to gain some self-control I’m trying to form habits. I think I’m going to start making a list at the end of every day. One with all my mistakes (and achievements). And then I can laugh if I run out of tears…
More of a method to explore self-awareness?
I don’t know…
Whatever…
More cookies please.
Self control is something everyone is born with. How we deal with self control is based upon how much we care about our our goals.
great blog. immediate relief from the bag of crisps nagging me in the cupboard.
Nice one…
nice post for a reminder in a fast world !
i cant upload video
In teaching our children the art of self-control, we are teaching them a valuable lesson. Even more so because we live in a society of instant gratification.
Very funny video and great post. I tackle temptation from a different angle on my blog.
http://ginzotalk.wordpress.com
pretty sad that you allow someone to say the kids were cute, yet moderated my comment which discussed dopamine and the brain… and included recent research on impulsiveness.
http://angerclinic.wordpress.com/2011/02/08/entitlement/
Why does this post get 50+ hits? Food?
Why not eat the marshmallow, eat a credit default swap marshmallow, and then eat two bailout marshmallows? Kids.
The kids should have demanded a definite ending period instead of “sometime.”
It looks like there is a lot of fake eating or starting and stopping. Does this work? Seems like a bad idea.
Any idea which group had more children in the PNAS study, not just single-parent?
I hate waiting for my cookies. Dang.
Alfie Kohn talks about self control and why self discipline is over- rated
http://www.alfiekohn.org/teaching/selfdiscipline.htm
Allan
Do you want to be a more controlled consumer? Cut up your credit cards and use only cash… cash that you have already earned, not cash that you have borrowed.
I really like your blog. Making lots of sense, thanks.
My father told me as a child that sugar was bad for the teeth, and I was much less interested than other children in sweets (candy). Now, I have no difficulty avoiding sugar completely & even dislike the taste of it.
That’s definitely good news for people like me! I’d think your ability to resist temptation also depends on what the temptation is… like I’m very well-conditioned to avoid spending money, even on things that I genuinely need, but trying to avoid the temptation of free cookies, birthday cake or other shared sweets at work is nearly impossible for me, and I have yet to come up with any good coping strategies for that.
Self control is definitely an art that we will have to master at one point in time. I’m still working on that
Self control is never about denial. Denial implies that we are focused on not doing or having something. However, this means that we are still focused on the object of denial so the mind will delete the word ‘not’ and we are still lusting after ‘the forbidden’ Distraction works better because we are focused on something else instead. However, it is a temporary strategy or ‘work around’ because we are not dealing with the ‘why’ of being out of control. Better perhaps to explore what is lacking inside us (rather than outside of us) and focus on having more of that instead. An alternative approach to self control might be to set up an abundance diary and record instances on a day to day basis where we have heaps of that which which we feel we lack inside eg love, acceptance. Who would need to even think about self control then or bother with distractions? Just my thoughts. LG
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