Sep 20

When going on a first date, we try to achieve a delicate balance between expressing ourselves, learning about the other person, but also not offending anyone — favoring friendly over controversial – even at the risk of sounding dull. This approach might be best exemplified by an amusing quote from the film Best in Show: “We have so much in common, we both love soup and snow peas, we love the outdoors, and talking and not talking. We could not talk or talk forever and still find things to not talk about.”  Basically, in an attempt to coordinate on the right dating strategy, we stick to universally shared interests like food or the weather. It’s easy to talk about our views on mushroom and anchovies, and the topic arises easily over dinner at a pizzeria – still, that doesn’t guarantee a stimulating conversation, and certainly not a real measure of our long-term romantic match.

This is what economists call a bad equilibrium – it is a strategy that all the players in the game can adopt and converge on – but it is not a desirable outcome for anyone.

We decided to look at this problem in the context of online dating. We picked apart emails sent between online daters, prepared to dissect the juicy details of first introductions. And we found a general trend supporting the idea that people like to maintain boring equilibrium at all costs: we found a lot of people who may, in actuality, have interesting things to say, but presented themselves as utterly insipid in their written conversations. The dialogue was boring, consisting mainly of questions like, “Where did you go to college?” or “What are your hobbies?” “What is your line of work?” etc.

We sensed a compulsion to avoid rocking the boat, and so we decided to push these hesitant daters overboard. What did we do? We limited the type of discussions that online daters could engage in by eliminating their ability to ask anything that they wanted and giving them a preset list of questions and allowing them to ask only these questions.  The questions we chose had nothing to do with the weather and how many brothers and sisters they have, and instead all the questions were interesting and personally revealing (ie., “how many romantic partners did you have?”, “When was your last breakup?”, “Do you have any STDs?”, “Have you ever broken someone’s heart?”, “How do you feel about abortion?”). Our daters had to choose questions from the list to ask another dater, and could not ask anything else. They were forced to risk it by posing questions that are considered outside of generally accepted bounds. And their partners responded, creating much livelier conversations than we had seen when daters came up with their own questions. Instead of talking about the World Cup or their favorite desserts, they shared their innermost fears or told the story of losing their virginity. Everyone, both sender and replier, was happier with the interaction.

What we learned from this little experiment is that when people are free to choose what type of discussions they want to have, they often gravitate toward an equilibrium that is easy to maintain but one that no one really enjoys or benefits from.  The good news is that if we restrict the equilibria we can get people to gravitate toward behaviors that are better for everyone (more generally this suggests that some restricted marketplaces can yield more desirable outcomes).

And what can you do personally with this idea?  Think about what you can do to make sure that your discussions are not the boring but not risky type.  Maybe set the rules of discussion upfront and get your partner to agree that tonight you will only ask questions and talk about things you are truly interested in.  Maybe you can agree to ask 5 difficult questions first, instead of wasting time talking about your favorite colors.  Or maybe we can create a list of topics that are not allowed.  By forcing people to step out of their comfort zone, risk tipping the relationship equilibria, we might ultimately gain more.