Why we care? The Gulf & the Amazon
There are a few topics that Mother Teresa and Joseph Stalin agreed on, other than the cause for human apathy. So I suspect that both would be surprised – as I am — about the reaction to the BP oil spill.
If six months ago someone were to describe to me a tremendous oil spill and ask me to predict our collective reaction to it, I would have said that we would be highly interested in this disaster for a week or two and, after that short time, our interest would dwindle to “mildly interested.” After all, we (the public) appear only vaguely interested in a whole slew of environmental issues. The destruction of the Amazon rainforest, for example, has been going on for decades. Since 1970 we’ve managed to destroy about 600,000 square miles (www.mongabay.com/brazil.html), but we’re so used to these kinds of statistics that no one seems to care much.
So, why is it that we care so much about the BP oil spill than what happens on a daily basis in the Amazon? Here’s what we know about human caring and compassion. First and foremost, it is based on our emotions rather than our reasoning. Joseph Stalin said, “One death is a tragedy, a million is a statistic.” Mother Teresa said, “If I look at the masses I will never act, but if I look at the one I will.” In oil spill terms: We see pelicans and turtles mired and dying in oil, and we want to cry. We hear about families who have had their homes ruined and their livelihoods horribly affected or even destroyed, and we sympathize with their helplessness and want to do something to help them recover. Our compassion isn’t necessarily proportional to the magnitude of the catastrophe. It depends on how much of our emotion is invoked.
Perhaps I’m mistaken about human apathy, but it is also possible that there are particular features of the BP oil spill that influence how much we care, and that if these features were different, we would care substantially less, even if the magnitude of the disaster were the same.
Here are a few characteristics that might differentiate the BP oil spill from the destruction of the Amazon. First, it is a singular event with a precise beginning. Second, while the tragedy was ongoing (and we are not yet sure if it has ended or not) it seemed to become more desperate by the day. Third, we have a single organization that we can villainize. In contrast, in the Amazon, there are many organizations and individuals at fault, both in the countries where deforestation is occurring and abroad. And fourth, the Gulf is so much closer to home (at least for Americans).
The BP oil spill is, of course, a hugely devastating tragedy. At this stage, we don’t fully understand the magnitude of its consequences, which will likely last for decades. At the same time, it might be worthwhile to take this moment in history as an opportunity – when are caring about this tragedy is still high – to reflect on our larger relationship with the oceans, and the apathy with which we generally greet the less dramatic, but perhaps equally devastating, environmental consequences of overfishing and “everyday pollution.”
I suspect that, because our abuse of the oceans is commonly the result of many small steps by many people, we fail to become enraged with either the process or the outcomes. But we should be. And we should do our best to take better care of our oceans, and not only when the pollution is caused by a single large, easily villainized organization.
Maybe this is another case in which we want to make sure that we don’t waste a really good crisis (for a related missed opportunity see financial crisis). Maybe it is time to look more broadly at our interactions with the oceans and make it a better long-term relationship, and maybe we need to do this while we still care, and before our interest in the oceans dissipates.
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The Honest Truth About Dishonesty: How We Lie to Everyone - Especially Ourselves

You are forgetting, what I think is the most important factor. It is happening at home, on our shores.
No one cares about how much Oil is leaking in the Niger Delta, because it is far away. The oil soaked pelicans and houses destroyed are American, hence the media spotlight.
I have to agree with Dev. The single most important factor is that it is close to home for Americans. The Niger Delta is a bigger mess than the BP spill. Union Carbide’s explosion in Bhopal killed more than Deepwater Horizon and Three Mile Island combined and multiplied by thousands. But show a saturated pelican off the coast of Louisiana and suddenly everyone notices.
I’ve been thinking since your talk last night about the BP oil spill / Haiti / etc. — these large-scale events that have pushed past the wall of human apathy and into our hearts.
Why and how we care is certainly complicated, but I’m wondering about the ‘Group Mentality’ effect — in essence, higher voter turnout encourages, well, higher voter turnout. Low turnout (apathy) in turn results in low turnout, even though in a ‘less well attended’ election, you might have marginally more voting power.
Looking at Haiti, which lacks a villain with a British accent, there was a fairly massive outpouring of support, and I’m wondering how much initial inertia we need. For Haiti, there were constant emails and Facebook posts and Twitters saying ‘To donate $10 to Haiti, text…’.
So now, one can have all their peers and social interests offering them a great opportunity to help out. (I should add that these conversations can now happen without being a ‘downer’ at a party or social gathering). Once there’s some initial inertia, and some easy action to take to help a ‘good cause’ (whatever that may be), I think we can see some great power in the ‘Me too!’ effect.
I’m not sure if this is applicable in prevention, rather than cure: (“You should replace your lightbulbs with CFLS! Text CFL to…”. “Help save a tree in the Rainforest! Text TREE to…”)… but I do think there’s an interesting role that this (relatively new?) ‘Social Media Effect’ can play in helping us to care.
Good points. The BP oil spill was a tipping point for me. I sold my car, donated the money to gulf coast clean-up, and switched to mass transit/biking. It’s had a major impact on my life.
My cousin recommended this blog and she was totally right keep up the fantastic work!
Apropos of your comment about oceans and lack of care thereof, it is highly likely that more people died in car accidents in America in September 2001 than died in the World Trade Center; certainly on average more die every month than died in the WTC. So where is the War on Transportation?
There is one signifincant factor think you missed. That is the manner in which the information came out, specifically the manner in which BP tried to pull one over on everyone. There’s nothing that gets people more hot and bothered than the feeling that someone is trying to take them for a ride.
BP started out saying this was a “minor leak” with some ridiculously small number of barrels a day pouring out. As time went on, and they were called out (again and again) by independent and government sources because they were full of crap, people stayed interested. It became something a “what will those lying a-holes do next?” thing… Even as recently as last night, BP was busted for photoshopping images taken of their command center and posted to the company website. It’s the gift that keeps on giving for the media. Sort of like the Tiger Woods scandal, but without all the cocktail waitresses….
The gradual nature of the Amazon versus the abrupt Gulf spill is like the old saying about cooking a frog. You place him in a cool pot of water and showly turn up the heat. He’ll stay there until he cooks. If you drop him in a pot of hot water, he’ll jump right out. The Amazon is first case, and the Gulf is the second one. Unfortunately for us, the frog lives in the abrupt case, but dies in the gradual one.
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A friend posted a question on Facebook asking why there aren’t any celebrity based telethons for the folks affected by the oil spill; whereas, organized relief for Haiti started almost at once.
I’m guessing it’s because the spill has a single source of responsibility – BP. Why ask for donations, when everyone expects BP to pick up the bill?
The destruction of the Amazon wasn’t an accidental byproduct of industry; it was systematic and intentional. People have for decades vocally opposed the willful depletion of the rainforest, but it was just that: willful. The oil spill was a classic disaster, not the desired result of the people who committed it. The two are entirely incongruous.
Wow this is a great resource.. I’m enjoying it.. good article
Would it be also that, as explained by you in your book with the example of the Cokes and money set in a public place: the sense of distance between the economic consequences of the devastation of the Amazon and the BP is more relevant within the Amazon’s and people and it is that so (shareholders in special becouse of theri short relation to money) we react more? I think it would be a kind of an inverted relation from your example.
errata: within BP and People, not Amazon´s. Sorry for the mistake.
long term statutes too are influenced by these events and our emotional reactions. Our Resource Conservation and Recovery Act is more about pollution control (cradlel to grave) than real conservation – because of the timing of Love Canal. Now again looks like the oil spill will affect the climate bill with less emphasis on preventative conservation, more on damage control.
Don’t forget to include the role the media plays in keeping a story alive. The war in Iraq meets at least 3 of your 4 criteria (arguably not getting more desperate) and Afghanistan meets all 4, but both have almost entirely fallen off the radar for Americans who don’t have family/friends in the armed services, and that’s entirely the fault of the media who have stopped talking about them.
I have read (Sciam´s Schermer) articles dealing with irrationality, man is irrational at love,war,economics.Of course man is intelligent but I should add that rationality is taken for granted when in reality it has never been ALL there.Just think about Hitler,Mussolini and many others.Also think about the rationality of environmental destruction,or the irrationality of politics and religions.Man has never been completely rational. We just assumed Aristotles,Rousseau and other were right.It is easier for us to believe than to understand.
As long as the scientific community keeps silence about these ISSUES that may change the vison of human endevour and values,we will continue to destroy our unique planet.The responsability lies on your shoulders.
RB
As a foreigner (europe) I can tell ; the public interest in the spill have faded in a a month or so .
While the observation about it being easier to generate compassion for specific individuals than it is for groups is correct, I suspect the clearly identifiable villain is a greater contributor to the longevity of this story.
We know that the best fundraising strategy for children’s charities is child sponsorship – it’s been called the ‘crack cocaine’ of fundraising. It offers donors an immediate emotional connection and enjoyable and self-validating feedback. For the children who benefit, that’s a good thing. However, somewhat like a drug, the effect seems fairly transitory, and people need a lot of reminding to renew or maintain their sponsorship. Certainly, when people are bombarded with images of suffering childre they quickly turn off. It’s an effective short-term strategy, not a long-term one in that sense.
Similarly, I don’t think the oil spill is particularly long-lived because of the pictures of oily wildlife. Instead the oild spill plays to a very powerful contemporary narrative, with an added ingredient of Brit-bashing. A huge number of Americans have been disappointed that the corporate villains of Wall Street, as they see it, got away with their bonuses intact, and they consider that unfair. Perceived unfairness is a hugely difficult thing for human beings to tolerate, because an unfair world is much more threatening than one which conforms to the social rules that we were, generally, raised to believe in. People are routinely enormously predictably irrational in their response to perceived unfairness because the alternative is so cognitively painful.
The oil spill plays to this evil faceless corporation narrative, but in this instance the villains are conveniently exogenous thereby making outrage all the easier, and to make matters even more telegenic they are presented as British (as are so many villains in Hollywood movies) – that BP is not really any more British than it is American, or that many US companies were also involved is not considered because it fails to play to the narrative. When the oily wildlife is added it’s a potent televisual cocktail.
Just as there are many different cocktails that can be very affecting to human beings, so there are probably many different mixes of factors that dictate what attracts and what fails to attract our attention. But this one offers an opportunity for a very cathartic sort of outrage for Americans at this particular point in the country’s history.
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yeah we should care about the environment, because the amazon forest is the lungs of the world, if not us who preserve it then who else?