The Upside of Irrationality is out…
This is an exciting day (but also a bit nerve-racking).
After a lot of hard work, “The Upside of Irrationality” is finally out, and now all I can do is to stand by and see how people react to it. The Upside of Irrationality covers different topics from Predictably Irrational, but it is also much more personal (hence the nerve-racking part).
Here is a short intro to this book, and if you end up reading it, let me know what you think:
I am going to be on a book tour for a few weeks, and here is a list of places that I will give talks at:
NEW YORK
TUESDAY, JUNE 1; 7:00 pm
B&N
2289 Broadway at 82nd Street
SAN FRANCISCO
THURSDAY, JUNE 3, 7:30PM
Berkeley Arts & Letters
Hillside Club
2286 Cedar Street
Berkeley CA 94709
MONDAY JUNE 7, 7:30PM
The Booksmith
1644 Haight Street
San Francisco CA 94117
SEATTLE
TUESDAY JUNE 8, 7:30PM
Town Hall Seattle
1119 8th Avenue
Seattle, WA
WEDNESDAY, JUNE 9, Noon
Chamber of Commerce lunch
Rainier Square Conference Center
5th and University
BOSTON
THURSDAY, JUNE 10, 6:00PM
Brattle Theater
40 Brattle Street
Cambridge
WASHINGTON, D.C.
SATURDAY, JUNE 12, 3:30PM
Politics & Prose
5015 Connecticut Avenue NW
ST. LOUIS
MONDAY, JUNE 14, 7:00PM
St. Louis County Library
1640 S. Lindbergh Blvd.
CHARLOTTE NC
TUESDAY, JUNE 15, 7:00PM
Joseph Beth Booksellers
4345 Barclay Downs Dr.
DURHAM NC
MONDAY, JULY 19, 7:00PM
Regulator Bookstore
720 9th Street
Durham, NC

My latest book, The Upside of Irrationality, explores some positive and some negative ways that irrationality plays out in our lives.

Is it available on Audible? Will it be?
I’m sure The Upside of Irrationality will be great stuff (as P.I. was)- entertaining and enlightening at the same time. There’s only a few authors I trust enough to pre-order book(s) from. You’re one of them.
Dan, I look forward to seeing you at your Berkeley event.
I’d be interested to discuss a connection I sense between Medicare and Sizzler restaurants. As I reach my 65th birthday, I can imagine walking into my new HMO and taking the large plate they offer (at government expense) and piling it high with newly “free” services. (‘Til now I’ve only used Chinese medicine and have had a major medical only policy with a huge deductible.) Do you think the immense boomer cohort loading up their plates at the all-you-can-eat Medicare “buffet” will eventually bankrupt the system?
Excited about the new book. I preordered it a few months ago on Amazon and it should arrive this week.
Love the site redesign too.
-Andrew
Looking forward to reading your book. Best wishes.
Amazon says the kindle edition won’t be available for another 7 minutes
OK, purchased and downloaded to my iPad. I love that you started out with procrastination.
I’ll see you in Durham and buy the book from the Regulator, a great bookstore!
I read predictably irrational. My lesson learned was “step back and understand the situation before I leap”. Looking forward to The Upside of Irrationality.
Looking forward to reading The Upside of Irrationality.
I wish you all the success with this book too.
Sarah Kiperwas
congratulations!!!
Really looking forward to the new book. I have recently discovered your work and have just finished reading P.I.. It’s like academic candy!
Downloading it now from audible, I’ll start listening tomorrow.
You going to make it across to do the meet/greet and sell story in London, UK?
I realize that this is not the proper place for this comment, but I was unable to find an email link.
I recently read your book, Predictably Irrational, and was somewhat shocked to realize that you had listed the Ten Commandments incorrectly! You neglected to mention the first commandment: “I am G-d, your G-d who took you out of Egypt from the house of slaves,” and you split the last commandment into two when it is truly one: “Do not covet the house of your friend, his wife, his manservant or maidservant, ox or donkey or all that he has.” Especially since you are an Israeli, I expected that you would be familiar with this part of the Bible!
I can’t help suspecting that perhaps this was a trick insertion in your book to see how many of your readers actually do know the ten commandments by heart…
It turns out that there are multiple versions of the Ten Commandments, and I just picked one… In the paperback I changed this and gave three of the versions.
best
Dan
Sounds interesting, but what about those of us who are not as irrational as everyone else – those of us with symptoms of Asperger?
The upsides of irrationality would really be downsides for the logically inclined people…
I’d be interested to hear/read your thoughts on behaviors around Web 2.0 decisions; specifically, on sharing information. It would also be interesting if you had tests on how/why people identify themselves through the music and fashion they elaborate themselves with – what are the biases, and expectations.
Love your work and looking forward to your new book.
Visit Dallas,
Brian
Dear Dan
Your work has been quite an inspiring reference for my research. I look forward to start reading your new book in just a few days!
Cheers
Glad you have published again Dan. I’m looking forward to reading more of your findings and insights on how we all operate.
No Austin, tx visit on your tour? Please consider our city if you have a part deux of your book tour.
Cheers
Jim
Dan-
Genius book! I’ve been reading a lot about human behavior and body language recently and I stumbled across your book in the book store. Creative and insightful and I found myself guilty of almost everything.
I also drew a lot of comparisons, like the “last piece of sushi” is often also the “last seat on the bus” that nobody wants to sit in. Also, I wanted to point out that the omission of cash reminds me of something I read about the depersonalization of war, and how it is so much easier to kill when you can’t see them, i.e. pushing a bomb vs. hand to hand combat.
I will be telling everyone to read this book! Thank you!!
John
Can’t wait to read this, as I am halfway through Predictably Irrational. Love the insights, as well as the tone in which you present all your findings!
I finished this book yesterday. Another amazing peice of work. Good luck on the book tour, wish you were coming to Hawaii.
Hi, I want to know if you will be at other Boston sites promoting your new book. We use Predictably Irrational for all the first year students at UMASS Dartmouth. Thank you in advance.
You should come to Korea as well!
There are many fans wating for you.
I was enchanted by your KQED Forum hour this morning… enough to re-listen to the evening broadcast. Thank you for sharing both your research and your personal perspective. I look forward to picking up your book.
When I purchased the Upside of Irrationality of amazon.com last week it was the only book in my cart. When I was checking out the urge to get FREE shipping by spending an extra $8 was too much and I ultimately caved in and got ‘click’.
In retrospect, once again Ariely is right on the money with how big of a motivator FREE really is, as discussed in Pred. Irr.
Dear Dan, here you have the first review in Portuguese. I know you may not understand it, but please ask Eduardo to check it out!
http://rodolfo.typepad.com/no_posso_evitar/2010/06/the-upside-of-irrationality-dan-ariely.html
Best regards, Rodolfo (@raraujo28)
Hi Dan.
I was very happy with what you wrote in both of your books. I wrote a response in my blog. I’d love to read your thoughts on my response. Would you tell me what you think of what I think of what you think, please? :^)
–
Sincerely, and with thanks,
Eugene T.S. Wong