A Fictional historic view of the future
A Fictional historic view of the future: a look at policy from 2034 back to the last 25 years
This is what I think I would like t0 write in 25 years…
It is hard to remember how politicians used to go about legislating policies. Let’s take a quick trip down memory lane and examine public policy, as it was twenty-five years ago, before the experimental policy era—that is, an approach that values and nurtures social experimentation as a way to design policies – we live in now.
As you may recall, in 2008-2009 a global financial crisis was brought on by lack of transparency, conflicts of interest, terrible bank-lending policies, complex financial instruments, and lack of government regulations. Above all, a religious-like belief that humans and the market are perfectly rational was a major contributor to this historical catastrophe and the five-year economic recession that followed.
In retrospect it sounds ridiculous, but before the 2008 crisis, rational economics– now largely restricted to university courses taught by a few academics–was the only guiding light that politicians used while designing taxation strategies, policies, and institutions. When the economic tragedy of 2008 hit, it illustrated beyond any doubt that relying on the assumption of perfect rationality is dangerous; and this realization, in turn, ushered in a new era for behavioral economics.
After the initial shock from the crisis, this painful and expensive lesson caused businesses and policy makers to recognize three main lessons: 1) human beings have many irrational tendencies, fallibilities, and quirks; 2) we often have bad intuitions and a limited understanding of our irrational tendencies and; 3) if we want to create effective policies we shouldn’t rely on our intuitions for finding recommendations nor on the assumption that people behave rationally; instead, we should ground our recommendations in how people actually behave.
With these three lessons in mind, the business and policy landscape changed dramatically over the next twenty-five years. As expected, businesses led the charge and questioned their basic assumptions about the relationship between salary and productivity, the value of meetings, and the problems with conflicts of interest. After a few years spent watching in awe as business productivity improved, government policymakers followed suit by implementing experiments with the Education-Forward Initiative (formerly No Child Left Behind). These experiments showed that basing teachers’ salaries on student performances had minor short-term benefits and caused substantial long-term damage on teacher and student motivation; that creating interest in education was more important than grades; and that shifting the curriculum focus from calculus to statistics and probability had a wonderful impact on students.
Between 2019 and 2025, experimental policy, which became a more established field, examined the simplification of the income tax (with huge social and tax benefits) and studied incentives that encouraged people to get routine medical exams (with tremendous long-term benefits). Currently up for debate are the benefits and disadvantages of socialized health care. In 2009, this might have become an ideological debate about right and wrong. But given our realization of how little we truly understand ourselves and the systems we design, combined with an appreciation for the benefits of detailed experimental investigations and empiricism, we are trying to solve this important issue by setting up multiple different experimental programs. In some of these the levels of co-pay are low, in some medium and in some high. In some of these programs the focus is in specialists, while in others the focus on the family doctor, and some focus on treating patients while other focus on preventative care and education. Rhode Island, being a small state, currently runs many of these experiments and in the next few years we will have a much better idea of the costs and benefits, both short-term and long-term, associated with all of these approaches. Based on these we will pick the best policy to adapt. At the end, thanks to experimental policy, the decision will be based on solid empirical testing and data, not on a misconception of rationality.
In light of these improvements, maybe the financial meltdown of 2008-2009 was really a blessing in disguise; It got us to think more carefully across the assumptions we were making across the board and helped us get rid of the assumption of perfect rationality and replace it with empirical data.
Unfortunately, I think it will take a second, much deeper recession to prompt the kind of changes necessary to finally put homo economicus behind us. So far, all that’s happened is a consolidation of power in the financial industry where smaller banks failed and bigger banks just got bigger. Sure, the financial instruments that caused the collapse are being scrutinized to a higher degree, but I’m sure some new exotic tool for making enormous short term profits through bubble creation will come out soon enough. The people who caused the recession have really not learned anything at all: Goldman Sachs is making record profits and has less competition, and the bail outs of firms deemed “too big to fail” has set a dangerous precedent. And although behavioral economics is certainly getting more attention, I have routinely gone to seminars where behavioral economists are ripped apart precisely because they are seeing results that conflict with standard models. But clearly the status quo is simply not sustainable so eventually things will have to change. I just hope it’s sooner rather than later.
I am currently reading a book that complements your point of view beautifully. Philosophy in the flesh: the embodied mind and its challenge to western thought by Lakoff and Johnson. The book looks at how the findings of cognitive science can reshape our understanding of philosophy — which echoes your research and writing. You might already know the book, but just in case I left this note!
I heard you on Marketplace and really enjoyed the golf/business correlation. Told an friend in insurance about your findings, and I know he’ll use in his next speech!
Ah, an ideal world. People should write like this more often, thanks Dan.
This is an opportunity for the public sector to learn from business processes. Figure out who the customer is, determine the value you’re trying to provide, define actionable metrics and then evolve in response to testing different approaches at providing that value.
This delves into the notion that social enterprise with a financial incentive organised around value centered markets economics may achieve something that the public sector may never be able to achieve. (See “The End of Charity” by Nic Frances.
in the UK any suggestion of difference in local policies or outcomes is greeted with storms of derision and hostility – the ‘postcode lottery’. I conclude that here, at least, social policy experimentation is impossible
. Perhaps it is easier in the US where the citizens are accustomed to the idea that different states can do things differently?
I not only hope your writings are correct but I hope we grow to understand the biomechanisms which drive behavior/decisions within. It has been shown that negative people differ at a cellular level (helper cells/killer cells) than positive people….but which came first. some of us are more prone to priming than others….is it celluar, environmental?
I would like to ask a question if anyone has thoughts somewhat related to creating a better future.
A recent article in JCR (Wilcox, Vallen) showed health seekers chose indulgent food choices instead of healthy choices when given diverse set of options. Small studies are showing that showing nutritional content in fast food increases calories consumed and customers eat more calories at Subway than McDonalds. I see part of this as priming/anchoring “I believe Subway is healthier therefore i can eat more”
But, how do we address health/obseity if showing nutritional content increases consumption and what is the mechanism that is linking health-seekers to choosing poorly. I’m trying to gain insight into BE for myself and my work. But, these articles show that good intentions can definitely lead folks down the wrong path.
Enjoyed “Predictably Irrational” and gained personally from reading the 12 major points made based on empirical experiment results. Takes me back to my high school history of science empirical approach and the 2nd best course I ever took (Physics 101). My best and even more useful course long term, was Statitics.
THANKS .. for a good lesson in empirically qualified decision making.
I wondered if your 34 year backward fictional review was named as it was because a good part of your last paragraph will never come to fruition and therefore is “fictional”. I suspect that business will use your empirical methods— to further confuse and increase profit from clients–, however I cannot see most politicians ever becoming true converts.
Even the politicians that I esteem seem unable to truly treat their voters 50% as well as you have presumed. But without giving your empirical philosophical approach
a try, I guess the chances of improvement are zilch.
So go to it. Improving rational empirically is good for man. The right to be predictably rational is better than the right to bear arms!! The closer we get to the first, the further we get from the latter.
chas 6T0
25 years from now we’ll probably still be making small variations on the same economic miscalculations that have helped us to craft social policies that ignore the fundamental function of society and successful civilizations. We aren’t that far removed from the Roman empire and yet here we are making decisions without consulting the historic data and stories that can help us “learn”. And yet I remain hopeful.
Now perhaps a grand exercise would be to GO BACK 25 years to 1984 (no Orwellian slant intended) and write a posit on what you would like to write in 2009. I think you’ll find it amusing, as we had just emerged a year before from a relatively minor, albeit hurtful recession. Reagan was not yet the demi-god he was made out to be post-Gorbachev summit talks. We were only three years extant from the Oct ’87 crash. We hadn’t learned any lessons yet from the S&L scandal in the late ’80′s, the Mexican peso debacle in the mid-90′s and, well, you know all the rest.
So, to complete the exercise in perspective, it would be interesting to see what you would have written in 1984 Dan – we were all younger and stupider back then!
can I have your e.mail?
“As you may recall, in 2008-2009 a global financial crisis was brought on by lack of transparency, conflicts of interest, terrible bank-lending policies, complex financial instruments, and lack of government regulations.”
Hopefully, 25 years from now, there will be mainstream awareness of the actual causes of the 2008-20xx crisis.
Maybe by then the FED will be eradicated, money will be sound and a healthy limited government restored.
There’s hope for your projection. We’re already seeing a turnaround in public policy with the current administration. Regulatory agencies are getting funding and law enforcement is improving for some science and statistics based laws like the 1938 Food Drug and Cosmetic Act and the Clean Air and Water acts which require data based decision making.
I’d like to add to your scenario if I may…
And risk-based decision making with local presentations of the data that was considered brought about an increased awareness that science and communication are necessary for democracy. Cooperation and compromise flowed from the new understanding that no-one is above suspicion of error. Government in the sunshine became the rule rather than the exception as journalists learned to critique study design and statistical power. And no politician wanted to be accused of bias because they took campaign donations.
I am afraid that your analysis is a bit irrational. Much of what has happened was quite predictable. When the government made cheap money available to buyers, was it really a surprise that many people rushed to buy property?
Now the government is attempting to “solve” the problem. How? By making money even cheaper. Anyone who was likely to buy property now has even cheaper money available to buy real estate that is even cheaper. This will wring out the last drop of buying interest from the market.
If you think the collapse is over, you are in for a nasty surprise. When it happens, please don’t blame it on irrationality (unless you mean governmental irrationality).
This rigorous clinical trial approach to policy that you proposed has been adopted in development economics, esp at MIT and Yale. Not mainstream yet, but rapidly gaining traction in the policy world.
Check out a recent blog post about the forerunner in this policy revolution, Prof. Esther Duflo, recently awarded a MacArthur:
http://www.worldchanging.com/archives/010665.html
Dear Dr. Ariely:
To your piece, I can only say “From your lips to G_d’s ears.” That’s about the only way it’ll happen.
I greatly enjoyed your book, by the way, especially the sections on what motivates people to cheat. An interesting corollary experiment might be to introduce taxation: how likely are you to cheat for profit if you know you won’t be able to keep most of what you’ve stolen?
Anyway, thanks for a great, thought-provoking read.
Donald J. Gilbert
342 Shadowlawn Avenue
Pittsburgh, PA 15216-1224
Tel.: 412-563-7117
Fax: 412-563-1688
e-mail: gilbert.dj@verizon.net
Friday, November 27, 2009.
Dan Ariely
RE: Predictably Irrational
Web: http://www.predictablyirrational.com
Dear Dr. Ariely:
As our November choice in what was once the Humanist Book Club but because of library restrictions, now call ourselves the Non-Fiction Book Club. I didn’t get to read the latest edition but the first and I have some comments on cheating.
Some years ago, when visiting a cousin of mine in England I asked if she could arrange to have me teach a chemistry class at her technical college which she did. I have always borne in mind what I consider to be the insanity of the Japanese (and I think also the Chinese) to provide high school graduates with one and only one chance to go to college based on a single exam. With that in mind I posed the question to the class: If you knew that your future rested on a single exam would you cheat? There was a long silence, but I waited them out and finally one student said he would. The class was coed but it was a young man who spoke. I agreed that the student had made the right choice.
When I was in high school taking a final in geometry I panicked and said to the student sitting to my right (and I quote what I said verbatim) “For God’s sake help me!” The proctor of the exam heard me and marked my paper “Cheating on Final exam.” I knew I was done for and toyed with the exam as returned to me. The kid I tried to cheat from failed the exam. I got a 65 – a barely passing, but still passing, grade.
When I was an undergraduate taking a course in classics I was stumped by one question: what was the name of the Greek equivalent of Noah. I tried to read the answer from my friend’s paper, but I couldn’t read his writing. The answer to that question is Epimetheus (the brother of Prometheus). In the meantime my friend needing an answer from me could read my handwriting and copied an answer from my paper. He got an A for the course. I got a B.
When I first started my teaching career I was teaching an Intermediate Algebra course and gave a test. A young girl, sitting in front, started to cry. I walked over to her and said, in my sternest voice, “If I ever catch you crying over a test I’ve made up I’m going to take your paper away from you and give you an A.” She stopped crying and I remember, to this day the grade she got: 85%.
When I began teaching chemistry at the college level I allowed my students to keep retaking exams until they received a grade that satisfied them. Then, no matter how many times they had taken the test or how many times they had failed, the only grade that counted was their highest grade. I figured that my role as teacher was to see that my students learned the material and once they had there was no point in punishing them for the time it took them to learn it. In fact since most of my students were adults returning to college I recognized that there was a learning curve – a fact that all teachers recognize but that the educational system can’t bother to cope with.
The point that I’m making is that cheating is more than an ethical/moral decision but has elements of what you might consider social forces with elements, occasionally of market forces but I believe, in the clutch of an examination, it is panic.
Don Gilbert
(Prof. of Chemistry – Ret.)
The terrible bank lending policies are linked to government regulation – not to a lack of regulation or free markets.
Starting with the Clinton administration and then Bush following, the government pressured banks to lower their standards for granting mortgage loans and this led to the current economic crisis. Not the free market (which it was not!)