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	<title>Comments on: How Concepts Affect Consumption</title>
	<atom:link href="http://danariely.com/2009/06/07/how-concepts-affect-consumption/feed/" rel="self" type="application/rss+xml" />
	<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/</link>
	<description>My Irrational Life</description>
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		<title>By: Craig Johnson</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3624</link>
		<dc:creator>Craig Johnson</dc:creator>
		<pubDate>Mon, 07 Sep 2009 02:55:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3624</guid>
		<description>Sorry about the above. I thought I was responding to the book &quot;Predictably Irrational&quot; in general, not to a specific posting to the blog. My bad.</description>
		<content:encoded><![CDATA[<p>Sorry about the above. I thought I was responding to the book &#8220;Predictably Irrational&#8221; in general, not to a specific posting to the blog. My bad.</p>
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		<title>By: Craig Johnson</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3623</link>
		<dc:creator>Craig Johnson</dc:creator>
		<pubDate>Mon, 07 Sep 2009 02:40:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3623</guid>
		<description>The section of your book concerning the &quot;Pepsi Challenge&quot; neglects a piece of information. It has reportedly been found then when subjects are given small sample sips of Pepsi and Coke in double blind experiments, they choose Pepsi, but when given larger samples, more like a full 12 0z can, they choose Coke. This means that subjects who choose Pepsi over Coke after a sip in blind tests, but choose Coke when provided information about what they are drinking, are on at least some occasions acting rationally, not responding to advertising imagery or cultural context. They know that Pepsi is sickeningly sweet because that has been their personal experience, validated through previous trials. I expect there is an irrational component in some of the hard and fast preferences betwen two such similar products, but the extent of that component cannot be mapped by comparing blind sip test results with informed test results. The moral: Unless you can guarantee that you have captured all the relevant variables in an experimental design (which is possible only in an experiment more trivial than the &quot;Pepsi Challenge&quot;, if you can imagine one), don&#039;t guarantee your results.</description>
		<content:encoded><![CDATA[<p>The section of your book concerning the &#8220;Pepsi Challenge&#8221; neglects a piece of information. It has reportedly been found then when subjects are given small sample sips of Pepsi and Coke in double blind experiments, they choose Pepsi, but when given larger samples, more like a full 12 0z can, they choose Coke. This means that subjects who choose Pepsi over Coke after a sip in blind tests, but choose Coke when provided information about what they are drinking, are on at least some occasions acting rationally, not responding to advertising imagery or cultural context. They know that Pepsi is sickeningly sweet because that has been their personal experience, validated through previous trials. I expect there is an irrational component in some of the hard and fast preferences betwen two such similar products, but the extent of that component cannot be mapped by comparing blind sip test results with informed test results. The moral: Unless you can guarantee that you have captured all the relevant variables in an experimental design (which is possible only in an experiment more trivial than the &#8220;Pepsi Challenge&#8221;, if you can imagine one), don&#8217;t guarantee your results.</p>
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	<item>
		<title>By: Phú Mỹ laptop - Máy tính xách tay - mua bán laptop - mua bán máy tính xách tay</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3622</link>
		<dc:creator>Phú Mỹ laptop - Máy tính xách tay - mua bán laptop - mua bán máy tính xách tay</dc:creator>
		<pubDate>Tue, 28 Jul 2009 03:36:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3622</guid>
		<description>http://www.phumylaptop.com.vn/ Phú Mỹ Laptop chuyên mua bán laptop, nhập khẩu máy tính xách tay.</description>
		<content:encoded><![CDATA[<p><a href="http://www.phumylaptop.com.vn/" rel="nofollow">http://www.phumylaptop.com.vn/</a> Phú Mỹ Laptop chuyên mua bán laptop, nhập khẩu máy tính xách tay.</p>
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		<title>By: shaneice palmer</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3621</link>
		<dc:creator>shaneice palmer</dc:creator>
		<pubDate>Mon, 27 Jul 2009 22:08:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3621</guid>
		<description>The theories(or rather facts) that Dan Ariely presents in this book are absolutely amazing!!!! I enjoy the techniques he uses to explore relativity and coherence in regards to the decision making process. This has somewhat led me to rethink the way I approach making what I would normally think of as rational choices. I especially enjoyed Chapter Three-(The cost of zero cost)The whole concept of how free entices us into making irrational decisions, challenged me to change my idea of past choices wherein I had thought that &quot;free&quot; was the most rational way to go....After all free always seems like a win-win situation. =)I am enjoying every minute of this book!!!</description>
		<content:encoded><![CDATA[<p>The theories(or rather facts) that Dan Ariely presents in this book are absolutely amazing!!!! I enjoy the techniques he uses to explore relativity and coherence in regards to the decision making process. This has somewhat led me to rethink the way I approach making what I would normally think of as rational choices. I especially enjoyed Chapter Three-(The cost of zero cost)The whole concept of how free entices us into making irrational decisions, challenged me to change my idea of past choices wherein I had thought that &#8220;free&#8221; was the most rational way to go&#8230;.After all free always seems like a win-win situation. =)I am enjoying every minute of this book!!!</p>
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		<title>By: Conceptual Consumption &#171; Enabling Healthy Decisions</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3620</link>
		<dc:creator>Conceptual Consumption &#171; Enabling Healthy Decisions</dc:creator>
		<pubDate>Mon, 20 Jul 2009 17:54:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3620</guid>
		<description>[...] of his posts from last month is interesting and lays out three ways that conceptual consumption affects people&#8217;s physical consumption [...]</description>
		<content:encoded><![CDATA[<p>[...] of his posts from last month is interesting and lays out three ways that conceptual consumption affects people&#8217;s physical consumption [...]</p>
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		<title>By: Linkpile</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3619</link>
		<dc:creator>Linkpile</dc:creator>
		<pubDate>Thu, 09 Jul 2009 18:11:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3619</guid>
		<description>[...] How Concepts Affect Consumption: Earlier I linked the paper, here Ariely summarizes in a quicker-read fashion. Well done. [...]</description>
		<content:encoded><![CDATA[<p>[...] How Concepts Affect Consumption: Earlier I linked the paper, here Ariely summarizes in a quicker-read fashion. Well done. [...]</p>
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		<title>By: The Behavioral Economics of Self Measurement &#124; Ignite Symposium</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3618</link>
		<dc:creator>The Behavioral Economics of Self Measurement &#124; Ignite Symposium</dc:creator>
		<pubDate>Thu, 02 Jul 2009 20:07:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3618</guid>
		<description>[...] Center for Cost-Effective Consumerism&#8217;s advisory board) and his colleague Michael Norton have written recently about conceptual consumption, the human ability to forage on and enjoy nontangibles such as [...]</description>
		<content:encoded><![CDATA[<p>[...] Center for Cost-Effective Consumerism&#8217;s advisory board) and his colleague Michael Norton have written recently about conceptual consumption, the human ability to forage on and enjoy nontangibles such as [...]</p>
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	<item>
		<title>By: &#187; Blog Archive &#187; The Behavioral Economics of Self Measurement</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3617</link>
		<dc:creator>&#187; Blog Archive &#187; The Behavioral Economics of Self Measurement</dc:creator>
		<pubDate>Thu, 02 Jul 2009 20:05:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3617</guid>
		<description>[...] Center for Cost-Effective Consumerism&#8217;s advisory board) and his colleague Michael Norton have written recently about conceptual consumption, the human ability to forage on and enjoy nontangibles such as [...]</description>
		<content:encoded><![CDATA[<p>[...] Center for Cost-Effective Consumerism&#8217;s advisory board) and his colleague Michael Norton have written recently about conceptual consumption, the human ability to forage on and enjoy nontangibles such as [...]</p>
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		<title>By: Andrea</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3616</link>
		<dc:creator>Andrea</dc:creator>
		<pubDate>Sun, 14 Jun 2009 16:04:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3616</guid>
		<description>I recently spotted a special offer in a supermarket, advertising a big jar of a popular chocolate spread for 1,99 Euros (instead of 2,49 I believe).

In addition to this generous discount the banner stated &quot;4 jars per customer at max&quot; and given the sudden rationing, I immediately felt inclined to get the maximum benefit out of the deal.

There were jars piled up in abundance, stocked to the ceiling, and I couldnt help but admire the insight that must have preceded this new deal, enhancing the discount-inherent time limit with an unexpected numerical one and by that suggesting a higher demand and harvesting a higher volume.

I&#039;d be happy to read about experiments based on this setting as opposed to the same discount without suggesting the ideal number of purchases. After all, it might turn out that I&#039;m the only one who would fall for these transparent schemings: I &quot;only&quot; bought 3 jars.</description>
		<content:encoded><![CDATA[<p>I recently spotted a special offer in a supermarket, advertising a big jar of a popular chocolate spread for 1,99 Euros (instead of 2,49 I believe).</p>
<p>In addition to this generous discount the banner stated &#8220;4 jars per customer at max&#8221; and given the sudden rationing, I immediately felt inclined to get the maximum benefit out of the deal.</p>
<p>There were jars piled up in abundance, stocked to the ceiling, and I couldnt help but admire the insight that must have preceded this new deal, enhancing the discount-inherent time limit with an unexpected numerical one and by that suggesting a higher demand and harvesting a higher volume.</p>
<p>I&#8217;d be happy to read about experiments based on this setting as opposed to the same discount without suggesting the ideal number of purchases. After all, it might turn out that I&#8217;m the only one who would fall for these transparent schemings: I &#8220;only&#8221; bought 3 jars.</p>
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		<title>By: Ted Stern</title>
		<link>http://danariely.com/2009/06/07/how-concepts-affect-consumption/#comment-3615</link>
		<dc:creator>Ted Stern</dc:creator>
		<pubDate>Thu, 11 Jun 2009 04:54:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=639#comment-3615</guid>
		<description>Hi Dan,

Don&#039;t want to derail the current discussion, but your studies on how a less-attractive choice makes a similar candidate more attractive has me intrigued.

How do you think this (the idea of contrasting similar choices) would work in election systems?

For the last decade I&#039;ve been interested in single- and multi-winner election systems that are robust according to several criteria.  The primary motivation is to reveal the voters&#039; true preferences without excessive need for compromise or strategic voting.  I realize that due to Arrow&#039;s Paradox this is not possible, but some methods show promise.

In particular, Concorcet completion schemes such as Ranked Pairs (Tideman) or Beatpath (Schulze) satisfy the Immunity to Clones Criterion -- a set of nearly identical candidates will not hurt each other by being on the ballot together.

What intrigues me is that according to your studies, a set of clones might actually increase the overall attractiveness of that faction.

But what I see in practice is just the opposite ... e.g., radical extremist leftists cast a shadow on their more moderate liberal counterparts, and similarly on the other side of the spectrum.

Is your finding more broadly applicable in politics, or is there something else at work?</description>
		<content:encoded><![CDATA[<p>Hi Dan,</p>
<p>Don&#8217;t want to derail the current discussion, but your studies on how a less-attractive choice makes a similar candidate more attractive has me intrigued.</p>
<p>How do you think this (the idea of contrasting similar choices) would work in election systems?</p>
<p>For the last decade I&#8217;ve been interested in single- and multi-winner election systems that are robust according to several criteria.  The primary motivation is to reveal the voters&#8217; true preferences without excessive need for compromise or strategic voting.  I realize that due to Arrow&#8217;s Paradox this is not possible, but some methods show promise.</p>
<p>In particular, Concorcet completion schemes such as Ranked Pairs (Tideman) or Beatpath (Schulze) satisfy the Immunity to Clones Criterion &#8212; a set of nearly identical candidates will not hurt each other by being on the ballot together.</p>
<p>What intrigues me is that according to your studies, a set of clones might actually increase the overall attractiveness of that faction.</p>
<p>But what I see in practice is just the opposite &#8230; e.g., radical extremist leftists cast a shadow on their more moderate liberal counterparts, and similarly on the other side of the spectrum.</p>
<p>Is your finding more broadly applicable in politics, or is there something else at work?</p>
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