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	<title>Comments on: HBR Breakthrough Ideas for 2009</title>
	<atom:link href="http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/feed/" rel="self" type="application/rss+xml" />
	<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/</link>
	<description>My Irrational Life</description>
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		<title>By: Dan</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3243</link>
		<dc:creator><![CDATA[Dan]]></dc:creator>
		<pubDate>Sat, 14 Feb 2009 19:28:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3243</guid>
		<description><![CDATA[I think Dan does a great job of validating his claims with empirical evidence.  I choose to cut him some slack if he uses an unverified but believable story to exemplify a concept that he has verified with research in other areas.]]></description>
		<content:encoded><![CDATA[<p>I think Dan does a great job of validating his claims with empirical evidence.  I choose to cut him some slack if he uses an unverified but believable story to exemplify a concept that he has verified with research in other areas.</p>
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		<title>By: kaveh</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3242</link>
		<dc:creator><![CDATA[kaveh]]></dc:creator>
		<pubDate>Thu, 12 Feb 2009 18:33:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3242</guid>
		<description><![CDATA[@Tim,
Perhaps, the cakemix story was made up by someone to make a point that seems to be widely accepted: individuals value their labor. However, you say &#039;overvalue&#039; ... how would you measure the value people put on their labor in order to to claim that they &#039;overvalue&#039; it?

As for the story, made up or not, it&#039;s not the only story ... same was said about the impact &amp; perception of washing machine, prepared meals (like TV dinners), etc.]]></description>
		<content:encoded><![CDATA[<p>@Tim,<br />
Perhaps, the cakemix story was made up by someone to make a point that seems to be widely accepted: individuals value their labor. However, you say &#8216;overvalue&#8217; &#8230; how would you measure the value people put on their labor in order to to claim that they &#8216;overvalue&#8217; it?</p>
<p>As for the story, made up or not, it&#8217;s not the only story &#8230; same was said about the impact &amp; perception of washing machine, prepared meals (like TV dinners), etc.</p>
]]></content:encoded>
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		<title>By: Michael Baker</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3241</link>
		<dc:creator><![CDATA[Michael Baker]]></dc:creator>
		<pubDate>Wed, 11 Feb 2009 20:13:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3241</guid>
		<description><![CDATA[The IKEA effect seems to have a lot in common with cognitive dissonance.]]></description>
		<content:encoded><![CDATA[<p>The IKEA effect seems to have a lot in common with cognitive dissonance.</p>
]]></content:encoded>
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	<item>
		<title>By: Dan</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3240</link>
		<dc:creator><![CDATA[Dan]]></dc:creator>
		<pubDate>Tue, 10 Feb 2009 03:08:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3240</guid>
		<description><![CDATA[Hi,

First, I think that this should work for the RSS feed:

http://www.addthis.com/feed.php?pub=landykos&amp;h1=http%3A%2F%2Fwww.predictablyirrational.com%2Fwp-rss2.php%3Fcat%3D7&amp;t1=

As for the cake mix story I forgot what book I read it in, but when I did read it the author claimed that it was a real story 9this is how it was presented).

Of course the experiments that we have done are working as I described and this is what I am willing to be more responsible for.

best

Dan]]></description>
		<content:encoded><![CDATA[<p>Hi,</p>
<p>First, I think that this should work for the RSS feed:</p>
<p><a href="http://www.addthis.com/feed.php?pub=landykos&#038;h1=http%3A%2F%2Fwww.predictablyirrational.com%2Fwp-rss2.php%3Fcat%3D7&#038;t1=" rel="nofollow">http://www.addthis.com/feed.php?pub=landykos&#038;h1=http%3A%2F%2Fwww.predictablyirrational.com%2Fwp-rss2.php%3Fcat%3D7&#038;t1=</a></p>
<p>As for the cake mix story I forgot what book I read it in, but when I did read it the author claimed that it was a real story 9this is how it was presented).</p>
<p>Of course the experiments that we have done are working as I described and this is what I am willing to be more responsible for.</p>
<p>best</p>
<p>Dan</p>
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		<title>By: Diane G</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3239</link>
		<dc:creator><![CDATA[Diane G]]></dc:creator>
		<pubDate>Mon, 09 Feb 2009 23:14:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3239</guid>
		<description><![CDATA[Adding to my own comment (above)

...because I have read Dan&#039;s book, (and other articles about his &amp; others&#039; work that have made their way into the popular press), and I really &lt;i&gt;want&lt;/i&gt; to accept the points he, et. al., are making as scientifically supported, empirically testable conclusions.  But my confidence is greatly compromised if he&#039;s throwing around urban legends...esp. w/o retracting them when they are pointed out to him.

&lt;i&gt;Wanting to believe&lt;/i&gt; in the &quot;housewife&quot; story is so like just another assumption/behavior that the experiments in his book so ably puncture...]]></description>
		<content:encoded><![CDATA[<p>Adding to my own comment (above)</p>
<p>&#8230;because I have read Dan&#8217;s book, (and other articles about his &amp; others&#8217; work that have made their way into the popular press), and I really <i>want</i> to accept the points he, et. al., are making as scientifically supported, empirically testable conclusions.  But my confidence is greatly compromised if he&#8217;s throwing around urban legends&#8230;esp. w/o retracting them when they are pointed out to him.</p>
<p><i>Wanting to believe</i> in the &#8220;housewife&#8221; story is so like just another assumption/behavior that the experiments in his book so ably puncture&#8230;</p>
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	<item>
		<title>By: Diane G</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3238</link>
		<dc:creator><![CDATA[Diane G]]></dc:creator>
		<pubDate>Mon, 09 Feb 2009 22:36:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3238</guid>
		<description><![CDATA[I would like to see Dan respond to Tim&#039;s comment (@ 8:30pm) about the cake-mix idea being essentially an urban legend.]]></description>
		<content:encoded><![CDATA[<p>I would like to see Dan respond to Tim&#8217;s comment (@ 8:30pm) about the cake-mix idea being essentially an urban legend.</p>
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		<title>By: Mary K. in Rockport</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3237</link>
		<dc:creator><![CDATA[Mary K. in Rockport]]></dc:creator>
		<pubDate>Mon, 09 Feb 2009 14:00:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3237</guid>
		<description><![CDATA[You&#039;re talking about the Republicans in Congress right now, right?]]></description>
		<content:encoded><![CDATA[<p>You&#8217;re talking about the Republicans in Congress right now, right?</p>
]]></content:encoded>
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	<item>
		<title>By: peeds</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3236</link>
		<dc:creator><![CDATA[peeds]]></dc:creator>
		<pubDate>Sun, 08 Feb 2009 06:19:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3236</guid>
		<description><![CDATA[Having been an obsessive &quot;do-it-yourself&quot;er all my life, I could easily relate to what IKEA effect is when I first read (actually listened to) Predictably Irrational. After reading this post, all the comments, and the HBR article, I had to write about it in my blog:
http://blog.technicalley.com/what-you-create-is-what-you-love/]]></description>
		<content:encoded><![CDATA[<p>Having been an obsessive &#8220;do-it-yourself&#8221;er all my life, I could easily relate to what IKEA effect is when I first read (actually listened to) Predictably Irrational. After reading this post, all the comments, and the HBR article, I had to write about it in my blog:<br />
<a href="http://blog.technicalley.com/what-you-create-is-what-you-love/" rel="nofollow">http://blog.technicalley.com/what-you-create-is-what-you-love/</a></p>
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		<title>By: Dean Hovey</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3235</link>
		<dc:creator><![CDATA[Dean Hovey]]></dc:creator>
		<pubDate>Sat, 07 Feb 2009 23:48:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3235</guid>
		<description><![CDATA[There seems to be an unexpected benefit to having an exaggerated attachment to your own efforts. I&#039;m thinking of a finding in an organizational theory study: solutions to problems were implemented more successfully when employees were implementing their own solutions. Solutions arrived at by outside experts--even those objectively more effective or efficient--did not fare as well.]]></description>
		<content:encoded><![CDATA[<p>There seems to be an unexpected benefit to having an exaggerated attachment to your own efforts. I&#8217;m thinking of a finding in an organizational theory study: solutions to problems were implemented more successfully when employees were implementing their own solutions. Solutions arrived at by outside experts&#8211;even those objectively more effective or efficient&#8211;did not fare as well.</p>
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		<title>By: Shaun</title>
		<link>http://danariely.com/2009/02/05/hbr-breakthrough-ideas-for-2009/#comment-3234</link>
		<dc:creator><![CDATA[Shaun]]></dc:creator>
		<pubDate>Sat, 07 Feb 2009 15:49:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=341#comment-3234</guid>
		<description><![CDATA[I love the Ikea Effect concept and believe I have seen the play out in many areas from people adding custom audio to cars (and then going to great pains to highlight this fact in used car ads) to home renovations which seem to induce similar overvaluing.

We spend quite a bit of time trying to understand how business can benefit from encouraging more participation from non-employees. And so the idea of creating clearly defined approaches to contribute or succeed seems consistent with some of the successful approaches from simple voting to more complex contributions like design ideas.

I wonder how measurement and feedback fit into this, such as scoring, rankings etc (i.e things seen by a broader community) - some very game-esque ideas that seem to inspire participation.]]></description>
		<content:encoded><![CDATA[<p>I love the Ikea Effect concept and believe I have seen the play out in many areas from people adding custom audio to cars (and then going to great pains to highlight this fact in used car ads) to home renovations which seem to induce similar overvaluing.</p>
<p>We spend quite a bit of time trying to understand how business can benefit from encouraging more participation from non-employees. And so the idea of creating clearly defined approaches to contribute or succeed seems consistent with some of the successful approaches from simple voting to more complex contributions like design ideas.</p>
<p>I wonder how measurement and feedback fit into this, such as scoring, rankings etc (i.e things seen by a broader community) &#8211; some very game-esque ideas that seem to inspire participation.</p>
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