What If Modern Advertisers Created the Stop Sign?
Sep
05
Dan Ariely
My Irrational Life10 Comments to “What If Modern Advertisers Created the Stop Sign?”
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Big client / spineless agency relationship in a nutshell. Enlightened despotism trumps democracy in the design process 9 times out of 10, so should it also in the public policy design process? Hmm …
Well, that explains the new Microsoft campaign…
http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9114138
i agree with Anittah, this is worrying but true, definitely has implications for public policy. i mean if the world followed what really works rather than money and power, we wouldn’t have had problems like global warming, obesity, etc…
I agree that the humour in this video is derived from the reality of the situation. Everyone has encountered this situation where specifications are minimal at best, and the deadline is almost always too short.
This is a classic example for Project Managers, and the value of defining scope and sticking to scope. The poor designer in this instance just wants to please his client, and as a result he’s willing to put up with their ineptitude.
I’m of the opinion the best results occur when the client and contractor do more planning up front, agree to the plan, and then execute the plan as agreed upon.
We all encounter versions of this “Stop Sign”. In fact, I’ll bet this team worked on the Aztek.
Two words: change order
Hi
I came back to see this video to show to some colleagues but it seems to have disappeared… any chance it could be uploaded again?
Cheers
S
Мне интересно, сколько средств вложили в раскрутку этого блога. Кто как думает?
Полностью все усироило меня в этом блоге, нашел все что хотел. Везде бы так делали.
Спасибо за статью
I do not know.