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	<title>Comments on: Deconstructing consumer confidence</title>
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	<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/</link>
	<description>My Irrational Life</description>
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		<title>By: Anne F.</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2522</link>
		<dc:creator><![CDATA[Anne F.]]></dc:creator>
		<pubDate>Wed, 17 Sep 2008 19:29:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2522</guid>
		<description><![CDATA[I suffer from chronic clinical depression so I can relate to “learned helplessness.”
It’s all relative…some days I can hear about market disasters and my mood and behavior is hardly affected, other days I run for the (bed) covers.  I have lost my job many times as other people, but when I see the news of other mass layoffs like this week I often unconsciously absorb the loss the workers feel.

I can attest that writing has helped me recover from traumatic events, but sometimes I’m unable to write because I’m so caught up with the overwhelming emotions.

Why do you say the next immediate shock may occur in the healthcare market?  How do you see this playing out?

Hmm, Katrina comes to mind when I read your suggestion that forward looking policies are needed to deal with crises.  I think there’s a great deal of denial that happens before and during a crisis which contributes to the poor reaction.  For example, the Internet stock bubble, anyone working in the industry at the time if they had a bit of insight at all could see the successes weren’t “real”.]]></description>
		<content:encoded><![CDATA[<p>I suffer from chronic clinical depression so I can relate to “learned helplessness.”<br />
It’s all relative…some days I can hear about market disasters and my mood and behavior is hardly affected, other days I run for the (bed) covers.  I have lost my job many times as other people, but when I see the news of other mass layoffs like this week I often unconsciously absorb the loss the workers feel.</p>
<p>I can attest that writing has helped me recover from traumatic events, but sometimes I’m unable to write because I’m so caught up with the overwhelming emotions.</p>
<p>Why do you say the next immediate shock may occur in the healthcare market?  How do you see this playing out?</p>
<p>Hmm, Katrina comes to mind when I read your suggestion that forward looking policies are needed to deal with crises.  I think there’s a great deal of denial that happens before and during a crisis which contributes to the poor reaction.  For example, the Internet stock bubble, anyone working in the industry at the time if they had a bit of insight at all could see the successes weren’t “real”.</p>
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		<title>By: Doctor Jay</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2521</link>
		<dc:creator><![CDATA[Doctor Jay]]></dc:creator>
		<pubDate>Thu, 04 Sep 2008 06:31:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2521</guid>
		<description><![CDATA[There are some pretty substantive things for consumers to be unhappy about.

http://delong.typepad.com/sdj/2008/08/income-and-pove.html  provides some data.

Real median income taken since the last peak has not grown at all, it&#039;s net shrunk.  That&#039;s the first time this has happened in my lifetime, and I&#039;m 52.

In practical terms it means that people are doing what they are supposed to be doing to get ahead, and it isn&#039;t working.  They aren&#039;t getting raises, or better jobs, they are treading water, or worse.

Yes, this condition will definitely lead to learned helplessness.  But I don&#039;t think its about trauma so much as the everyday story.

And if you are considering that GNP growth doesn&#039;t follow the same curve, you&#039;re missing the point.  The rewards of growth have gone to the few, the very few.  Which doesn&#039;t help everybody else.]]></description>
		<content:encoded><![CDATA[<p>There are some pretty substantive things for consumers to be unhappy about.</p>
<p><a href="http://delong.typepad.com/sdj/2008/08/income-and-pove.html" rel="nofollow">http://delong.typepad.com/sdj/2008/08/income-and-pove.html</a>  provides some data.</p>
<p>Real median income taken since the last peak has not grown at all, it&#8217;s net shrunk.  That&#8217;s the first time this has happened in my lifetime, and I&#8217;m 52.</p>
<p>In practical terms it means that people are doing what they are supposed to be doing to get ahead, and it isn&#8217;t working.  They aren&#8217;t getting raises, or better jobs, they are treading water, or worse.</p>
<p>Yes, this condition will definitely lead to learned helplessness.  But I don&#8217;t think its about trauma so much as the everyday story.</p>
<p>And if you are considering that GNP growth doesn&#8217;t follow the same curve, you&#8217;re missing the point.  The rewards of growth have gone to the few, the very few.  Which doesn&#8217;t help everybody else.</p>
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		<title>By: William Wei</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2520</link>
		<dc:creator><![CDATA[William Wei]]></dc:creator>
		<pubDate>Tue, 02 Sep 2008 18:39:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2520</guid>
		<description><![CDATA[The yoked dog experiment seems way too simplified for the explanation of &quot;Why are Americans so gloomy?&quot;. You mentioned in your book that everything is relative. Therefore, if you could control the mind and the way you look at yourself from within(which dog might not be able to), you might have some control of the external impact on your happiness. Have you thought about religions and the spiritual impact on this?]]></description>
		<content:encoded><![CDATA[<p>The yoked dog experiment seems way too simplified for the explanation of &#8220;Why are Americans so gloomy?&#8221;. You mentioned in your book that everything is relative. Therefore, if you could control the mind and the way you look at yourself from within(which dog might not be able to), you might have some control of the external impact on your happiness. Have you thought about religions and the spiritual impact on this?</p>
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		<title>By: george s</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2519</link>
		<dc:creator><![CDATA[george s]]></dc:creator>
		<pubDate>Mon, 01 Sep 2008 08:05:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2519</guid>
		<description><![CDATA[I liked the learned helplessness analysis but not the suggestions. The Fed should do the least possible to &#039;fix&#039; the economy. Like any other living organism, the economy goes through natural periods of growth and decay. The decay that is ocurring now is and will be ultimately constructive as long as the system survives - excesses will be wrung out, bad investments will be punished with negative yields, &#039;stupi&#039; money will be lost forever, and a &#039;new&#039; paradigm will emerge ( that looks remarkably like the old paradigm from beginning of the last cycle.)]]></description>
		<content:encoded><![CDATA[<p>I liked the learned helplessness analysis but not the suggestions. The Fed should do the least possible to &#8216;fix&#8217; the economy. Like any other living organism, the economy goes through natural periods of growth and decay. The decay that is ocurring now is and will be ultimately constructive as long as the system survives &#8211; excesses will be wrung out, bad investments will be punished with negative yields, &#8216;stupi&#8217; money will be lost forever, and a &#8216;new&#8217; paradigm will emerge ( that looks remarkably like the old paradigm from beginning of the last cycle.)</p>
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		<title>By: Bob Bronson</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2518</link>
		<dc:creator><![CDATA[Bob Bronson]]></dc:creator>
		<pubDate>Mon, 01 Sep 2008 03:22:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2518</guid>
		<description><![CDATA[First, consumers are correct in their current pessimism.  It demonstrable that the U.S. economy continues to be in recession since starting one year ago -- see the link below.  The vast majority of Wall Street economists, investment managers, financial planners and investors are predisposed to only belatedly recognize bearish conditions.

Second, since no one wants to be out on three strikes, theory and history (again see the link below) show consumers are inclined to quit after two negative shocks, which is now happening to their home equity following their stock equity losses during the dot.com bust.

I agree with Dan’s “learned helplessness” as a prevalent consumer condition since they make investment decisions on what Shiller calls “information cascades.” They can only safe-haven themselves by quitting when their trend following goes awry since they don’t know any better way to make complex financial decisions.  This is not so irrational since it’s our pro-survival herd conditioning, as well as an operant macro-pricing signal.

Bob Bronson
Bronson Capital Markets Research
http://www.financialsense.com/editorials/bronson/main.html]]></description>
		<content:encoded><![CDATA[<p>First, consumers are correct in their current pessimism.  It demonstrable that the U.S. economy continues to be in recession since starting one year ago &#8212; see the link below.  The vast majority of Wall Street economists, investment managers, financial planners and investors are predisposed to only belatedly recognize bearish conditions.</p>
<p>Second, since no one wants to be out on three strikes, theory and history (again see the link below) show consumers are inclined to quit after two negative shocks, which is now happening to their home equity following their stock equity losses during the dot.com bust.</p>
<p>I agree with Dan’s “learned helplessness” as a prevalent consumer condition since they make investment decisions on what Shiller calls “information cascades.” They can only safe-haven themselves by quitting when their trend following goes awry since they don’t know any better way to make complex financial decisions.  This is not so irrational since it’s our pro-survival herd conditioning, as well as an operant macro-pricing signal.</p>
<p>Bob Bronson<br />
Bronson Capital Markets Research<br />
<a href="http://www.financialsense.com/editorials/bronson/main.html" rel="nofollow">http://www.financialsense.com/editorials/bronson/main.html</a></p>
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		<title>By: Mark Driskill</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2517</link>
		<dc:creator><![CDATA[Mark Driskill]]></dc:creator>
		<pubDate>Sun, 31 Aug 2008 21:31:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2517</guid>
		<description><![CDATA[A consumer&#039;s confidence is based on:
&gt; his or her perceived likelihood of a positive or negative future
&gt; how positive or negative it is likely to be
&gt; the degree of certainty one feels about that expectation.

If one expects even a very positive future, yet one&#039;s certainty of that expectation being fulfilled is very low, then overall, one may be much less confident.

I think that many &quot;consumers&quot; feel jolted by what they have experienced as a &quot;blind-side&quot; hit. They did not see the mortgage market collapsing so rapidly or the cost of transportation and food rising so rapidly. Not only have many experienced significant reversal of fortune, but they have also been shaken by a realization that they were SO wrong in their positive expectation.

So not only has the plunge been sudden and severe but I believe that the fact that it was so unexpected has contributed to the greater loss of confidence than we have experienced in past downturns.

heir faith in their ability to judge their own future well-being greatly decreased. This is based on so many having turned out to have been &quot;wrong&quot; about their expectations in the recent past. A recent failure to predict the future accurately will discourage one from confidently stating a belief in a positive future today.]]></description>
		<content:encoded><![CDATA[<p>A consumer&#8217;s confidence is based on:<br />
&gt; his or her perceived likelihood of a positive or negative future<br />
&gt; how positive or negative it is likely to be<br />
&gt; the degree of certainty one feels about that expectation.</p>
<p>If one expects even a very positive future, yet one&#8217;s certainty of that expectation being fulfilled is very low, then overall, one may be much less confident.</p>
<p>I think that many &#8220;consumers&#8221; feel jolted by what they have experienced as a &#8220;blind-side&#8221; hit. They did not see the mortgage market collapsing so rapidly or the cost of transportation and food rising so rapidly. Not only have many experienced significant reversal of fortune, but they have also been shaken by a realization that they were SO wrong in their positive expectation.</p>
<p>So not only has the plunge been sudden and severe but I believe that the fact that it was so unexpected has contributed to the greater loss of confidence than we have experienced in past downturns.</p>
<p>heir faith in their ability to judge their own future well-being greatly decreased. This is based on so many having turned out to have been &#8220;wrong&#8221; about their expectations in the recent past. A recent failure to predict the future accurately will discourage one from confidently stating a belief in a positive future today.</p>
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		<title>By: Michael</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2516</link>
		<dc:creator><![CDATA[Michael]]></dc:creator>
		<pubDate>Sun, 31 Aug 2008 03:53:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2516</guid>
		<description><![CDATA[If I go on a spending spree and run up a huge credit card bill, I will appear to be very prosperous. But, if I am rational, I will probably be depressed, because I know the chickens will come home to roost and I&#039;ll be confronted with a bill that I can&#039;t pay. I think the American people know that their leaders have been irresponsible with the Federal credit card and they are waiting for the shoe to drop. I don&#039;t think it is irrational to be worried at the present moment]]></description>
		<content:encoded><![CDATA[<p>If I go on a spending spree and run up a huge credit card bill, I will appear to be very prosperous. But, if I am rational, I will probably be depressed, because I know the chickens will come home to roost and I&#8217;ll be confronted with a bill that I can&#8217;t pay. I think the American people know that their leaders have been irresponsible with the Federal credit card and they are waiting for the shoe to drop. I don&#8217;t think it is irrational to be worried at the present moment</p>
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		<title>By: Seth Leventhal</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2515</link>
		<dc:creator><![CDATA[Seth Leventhal]]></dc:creator>
		<pubDate>Sat, 30 Aug 2008 21:49:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2515</guid>
		<description><![CDATA[As to the difference in consumer confidence in the early 80&#039;s vs. the present relative to the actual economic conditions, isn&#039;t it possible that certain issues we face now (global warming, terrorism, for example) are experienced in a meaningfully different way than those of the early 80&#039;s (inflation and unemployment -- which have a patently transitory quality (perhaps even the &quot;Cold War&quot; is different from these latest concerns?))?

As for the various failures, complete agreement that meaningful regulation is the key.

As for &quot;the yoked dog,&quot; exposing my political leanings, I like to think it will be roused energetically into a new state of excitement and optimism (i.e., hope!) by dramatic and historic new leadership (and not an Alaskan soccer mom).]]></description>
		<content:encoded><![CDATA[<p>As to the difference in consumer confidence in the early 80&#8242;s vs. the present relative to the actual economic conditions, isn&#8217;t it possible that certain issues we face now (global warming, terrorism, for example) are experienced in a meaningfully different way than those of the early 80&#8242;s (inflation and unemployment &#8212; which have a patently transitory quality (perhaps even the &#8220;Cold War&#8221; is different from these latest concerns?))?</p>
<p>As for the various failures, complete agreement that meaningful regulation is the key.</p>
<p>As for &#8220;the yoked dog,&#8221; exposing my political leanings, I like to think it will be roused energetically into a new state of excitement and optimism (i.e., hope!) by dramatic and historic new leadership (and not an Alaskan soccer mom).</p>
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		<title>By: Brian Erickson</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2514</link>
		<dc:creator><![CDATA[Brian Erickson]]></dc:creator>
		<pubDate>Fri, 29 Aug 2008 03:01:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2514</guid>
		<description><![CDATA[Dan - Thankyou for a very interesting perspective.  I have struggled with the problem of recuring shocks to society and our inability to learn enough to mitigate them in the future.  I attributed this to a paradox of human nature but I find your explanation very persuasive...the &quot;Yoked dog&quot; phenomenon.

Part of the persuasiveness comes from your total immersion in the subject.  An immersion that is evident by the fact that your article  reveals that you to are a &quot;yoked dog.&quot;  This is a great metaphor for our current socio-political system.  The political leaders are the &quot;control dog&quot; and the rest of us are obviously the &quot;yoked dog&quot; whimpering in the corner of our cage...&quot;please give us more regulation.&quot;  The only difference is that in our system the &quot;control dog&quot; also creates some of the shocks.
The human mind is wonderful and mysterious.  After centuries of experience with the force and coercion of political systems and their disastrous results, we ask for more.  Now if only your study can show us the way to throw off the yoke]]></description>
		<content:encoded><![CDATA[<p>Dan &#8211; Thankyou for a very interesting perspective.  I have struggled with the problem of recuring shocks to society and our inability to learn enough to mitigate them in the future.  I attributed this to a paradox of human nature but I find your explanation very persuasive&#8230;the &#8220;Yoked dog&#8221; phenomenon.</p>
<p>Part of the persuasiveness comes from your total immersion in the subject.  An immersion that is evident by the fact that your article  reveals that you to are a &#8220;yoked dog.&#8221;  This is a great metaphor for our current socio-political system.  The political leaders are the &#8220;control dog&#8221; and the rest of us are obviously the &#8220;yoked dog&#8221; whimpering in the corner of our cage&#8230;&#8221;please give us more regulation.&#8221;  The only difference is that in our system the &#8220;control dog&#8221; also creates some of the shocks.<br />
The human mind is wonderful and mysterious.  After centuries of experience with the force and coercion of political systems and their disastrous results, we ask for more.  Now if only your study can show us the way to throw off the yoke</p>
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		<title>By: David Mullings</title>
		<link>http://danariely.com/2008/08/28/deconstructing-consumer-confidence/#comment-2513</link>
		<dc:creator><![CDATA[David Mullings]]></dc:creator>
		<pubDate>Thu, 28 Aug 2008 15:32:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.predictablyirrational.com/?p=293#comment-2513</guid>
		<description><![CDATA[Insightful article.

Unfortunately, we can&#039;t get &quot;forward-looking policies that stave off potential problems in markets that have not (yet) failed&quot; if the government continues to have such a poor fiscal policy and the Fed continues to print money out of thin air.

I also agree with Barry&#039;s point about the lack of knowledge about past crises like the S&amp;L crash in the 80&#039;s (I was born in 1981 but I study financial history).

Lastly, Robert is so right about the people in govt., they&#039;re still people just like us. I too watch the news but I don&#039;t let it affect my life.

While I have opinions, I don&#039;t let poor journalism and fear-mongering ruin my day, week, month or year.]]></description>
		<content:encoded><![CDATA[<p>Insightful article.</p>
<p>Unfortunately, we can&#8217;t get &#8220;forward-looking policies that stave off potential problems in markets that have not (yet) failed&#8221; if the government continues to have such a poor fiscal policy and the Fed continues to print money out of thin air.</p>
<p>I also agree with Barry&#8217;s point about the lack of knowledge about past crises like the S&amp;L crash in the 80&#8242;s (I was born in 1981 but I study financial history).</p>
<p>Lastly, Robert is so right about the people in govt., they&#8217;re still people just like us. I too watch the news but I don&#8217;t let it affect my life.</p>
<p>While I have opinions, I don&#8217;t let poor journalism and fear-mongering ruin my day, week, month or year.</p>
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