Moving to Duke
After 10 years at MIT, this is my first official day at Duke, and it is wonderful to be here. MIT was wonderful in many ways but it was time to look for new adventures and I am delighted that I found a new home at Duke.
Duke is also where I got my PhD, and coming back feels like being a student again. The one odd thing about this move is that my advisers and teachers from my PhD years will now be my colleagues, and I don’t think I will ever be able to see them in this new role. I think that advisers are a bit like parents—they are in this role forever. But feeling like a student again is a wonderful thing. I get to feel caring, warmth, and I get to look forward to many discussions over coffee with my new colleagues.
It is wonderful to be back.

My latest book, The Upside of Irrationality, explores some positive and some negative ways that irrationality plays out in our lives.

Hi Dan, I just picked up your podcast on Marketing Profs – entertaining and enlightening. I’m a fan now and will certainly check out your newest book.
Have a great first day in what I’m sure will be many to follow!
Will you be teaching any courses in the fall?
Congrats on your move to Duke, Dan!
Being your student & advisee, I enjoyed reading about your adviser vs. teacher vs. student perspective.
To me, you’re more than a “parental” advisor – you’ve transcended into a friend, role model. Hopefully your former advisors/now colleagues will as well.
Enjoy your new adventure!
Tiffany
Dan,
Good luck at Duke – my software company just co-sponsored a training session at Duke’s Clinical Research facilities. Wonderful people and environment.
Looking forward to reading your book!
-Jeff
ps – I live in the Berkshire (Western MA) sorry to see you leave the state
Wow. Funny how academic disciplines vary. It’s been 17 years since my Ph.D. in chemistry at Purdue and I look back at the faculty as one of the most damaging influences of my life. I’m not a whiner either. Many of my cohort felt the same. It’s unfortunate.
ps, I too often don’t finish a book, but I couldn’t put Predictably Irrational down. It was a great read. My wife had dinner with you recently and she told me about the coke/money in the dorm fridge expt. I couldn’t wait to read it. Didn’t disappoint. Thanks.
Welcome to the Triangle Dan!
We’re glad to have you here. I just found out about you thru Rich Schefren and I’m looking forward to reading your book and participating in your research where possible. Hopefully we’ll have a chance to meet in person someday soon.
Teddy Garcia
Raleigh,NC
http://www.cybermediamarketing.com