TESTIMONIALS

akerlofjpg.jpg “Predictably Irrational is wildly original. It shows why–much more often than we usually care to admit–humans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser.”

George Akerlof, Nobel Laureate in Economics, 2001 Koshland Professor of Economics, University of California at Berkeley

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groopman.jpg “A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.”

Jerome Groopman, Recanati Professor, Harvard Medical School and author of “How Doctors Think”

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gilbert.jpg “Predictably Irrational is a charmer — filled with clever experiments, engaging ideas, and delightful anecdotes. Dan Ariely is a wise and amusing guide to the foibles, errors, and bloopers of everyday decision-making.”

Daniel Gilbert, Professor of Psychology, Harvard University and author of “Stumbling on Happiness”

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mcfadden.gif “Predictably Irrational is going to be the most influential, talked-about book in years. It is so full of dazzling insights — and so engaging — that once I started reading I couldn’t put it down.”

Daniel McFadden, Nobel Laureate in Economics, 2000 Morris Cox Professor of Economics, University of California at Berkeley

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arrow.jpg Dan Ariely’s ingenious experiments explore deeply how our economic behavior is influenced by irrational forces and social norms. In a charmingly informal style that makes it accessible to a wide audience, Predictably Irrational provides a standing criticism to the explanatory power of rational egotistic choice.

Kenneth Arrow, Nobel Laureate in Economics 1972, Professor of Economics Stanford University.

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moore.jpg A delightfully brilliant guide to our irrationality – and how to overcome it – in the marketplace and everyplace

Geoffrey Moore, author of “Crossing the Chasm” and “Dealing with Darwin”

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nn.jpg After reading this book, you will understand the decisions you make in an entirely new way.

Nicholas Negroponte, founder of MIT’s Media Lab and founder and chairman of the One Laptop per Child non-profit association.

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ross3.jpg This entertaining yet brilliant book helps us recognize the foibles that underlie the decisions we make in our life — large and small, profound and banal. More than just pointing our mistakes, Ariely helps us understand and appreciate the complex beauty of human nature. It’s nothing less than a witty survival manual for the early 21st century.

David A. Ross Director emeritus, San Francisco Museum of Modern Art and Director emeritus, Whitney Museum of American Art

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dafna2.jpg A fascinating book, original in style and perspective. Every chapter presents different counter intuitive findings, and important insights that will leave you questioning a wide spectrum of beliefs about the decisions we all make. A fascinating and charming read, much like the author himself.

Dafna Ariely, Dan’s mother

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james2.jpg Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good.

James Surowiecki, author of “The Wisdom of Crowds”

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shapeimage_18.jpg Dan brilliantly shatters common misperceptions in highly unusual ways that become permanently etched in your memory. Predictably Irrational will forever change how you think about such diverse subjects as product pricing, packaging, and online sex. It is a must read for anyone who wants to make better decisions in either their personal or professional life. We plan to buy copies for all of our clients. Of course, we expect to receive a family discount….

Yoram Ariely, Dan’s father

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shapeimage_17.jpg Predictably Irrational is a an engaging, insightful and funny book, with important lessons for the decisions we make every day. But, imagine how it feels to live with the author ….

Sumi Ariely, Dan’s wife

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whm.jpg Predictably Irrational is a solidly scientific, eminently readable, and remarkably insightful look into why we do what we do every day … and why it’s so hard to change, even when we “know better.”

Wenda Harris Millard, President, Media, Martha Stewart Living Omnimedia

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alan_kay4.png One of the best books this year, or any year. A towering contribution that helps us better understand how much un-thinking we do most of the time, and how to counteract it. Everyone who has to make decisions (and has to deal with decisions of others) must read this book.

Alan Kay, President of Viewpoints Research, winner of the Turing, Draper, and Kyoto Prizes

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Vince If you are interested in finding out why looking at things with a traditional mindset does not always provide meaningful or relevant insights…read this book.

Vince Barabba, Chairman, Kings County Ventures and Market Insight Corporation

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daniel_kahneman_200×250.jpg Predictably Irrational will amuse you as it makes you wiser, and what you will learn about how you make choices will surprise you and may even change you. As a bonus, you will learn how much fun the scientific study of decision making can be.

Daniel Kahneman, Nobel Laureate in Economics, 2002 ugene Higgins Professor of Psychology and Public Affairs, Princeton University.

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shapeimage_25.jpg Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life.

Jack M Greenberg, Chairman, Western Union Company, retired Chairman and CEO McDonald’s Corporation

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Predictably irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read.

Paul Slovic, founder and President of Decision Research

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shapeimage_27.jpg The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes.

Charles Schwab, Chairman and Ceo, The Charles Schwab Corporation

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heath-fred-roy.jpg Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so.

Chip Heath, Co-author Made to Stick, Professor Stanford Graduate School of Business

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chunka150-copy.jpg This is a killer book. Managers who want to really understand their customers (and themselves) must read “Predictably Irrational,” and make sure that everyone else in their organizations read it as well.

Chunka Mui, Fellow, Diamond Management and Technology Consultants, and co-author of Unleashing the Killer App.

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shapeimage_28.jpg Predictably Irrational is a fascinating book–I kept trying to stay away from it but couldn’t help myself. It’s the work of a social scientist, and the experiments described are balanced and brilliant, but the style and voice of the author is that of a story teller. This is a book about human nature itself–what a strange lot we are, and how lucky we are to have Dan Arielly among us.

Michael Ruhlman, Chef, journalist and author of, among other books, The Elements of Cooking: Translating the Chef’s Craft For Every Kitchen.

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